Soft2Bet Shares Key Insights from SBC Summit Malta
Friday 08 de August 2025 / 12:00
2 minutos de lectura
(Malta).- In June, the Soft2Bet team took center stage at SBC Summit Malta, leading thought-provoking discussions that continue to influence the industry today.
In June 2025, Soft2Bet made a strong impression at the SBC Summit in Malta, where industry leaders gathered to explore the future of iGaming and sports betting. With a series of impactful talks and panel contributions, the Soft2Bet team shared forward-thinking strategies, product innovations, and insights that continue to spark conversations across the sector. As the event’s discussions echo into the second half of the year, here’s a look back at some of the key takeaways from our presence at SBC Summit Malta.
In The Art of the Sequel
Chief Business Development Officer Martin Collins emphasised that successful sequels preserve the core appeal of the original game while adding fresh elements to surprise and retain players. Influencer-driven launches accelerate adoption, often doubling player retention.
In Are Sweepstakes Casinos the Future of RMG?
Collins explained that sweepstakes casinos offer genuine potential for growth, particularly in markets with tighter regulations, because they naturally align with consumer behaviours like coupon collecting in the United States. When executed correctly, with strong reward systems and compliance measures, they can effectively expand market opportunities.
Three broader industry themes emerged clearly from these discussions: retention budgets are surpassing acquisition spend, players demand a balance of familiarity and innovation, and aligning with local culture can determine success or failure.
Categoría:Events
Tags: Soft2Bet,
País: Malta
Región: EMEA
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