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Events

Uplatform at Sigma Americas had an extraordinary experience in its debut presence at this event

Friday 23 de June 2023 / 12:00

2 minutos de lectura

(Sao Paulo, SoloAzar Exclusive).- Randall Lacayo, Sales Manager at Uplatform granted an interview to SoloAzar about Uplatform presence in the Sigma Americas, held from 14 to 18 June in Sao Paulo, Brazil. Mr. Randall pointed out that it was the first time the firm had attended this event, and that its presence allowed them to complete part of the company’s expansion goal in the Latam market.

Uplatform at Sigma Americas had an extraordinary experience in its debut presence at this event

During the interview made exclusive by SoloAzar, Mr. Randall Lacayo, the sales manager at Uplatform highlighted the outstanding performance of the team during the 5 days of the show, and the excellent feedback from the public. He also emphasized that Uplatform continues adapting its sports betting platform according to the requirements of each local market and that the presence of the firm achieved to obtain information about the Brazilian market and its future regulations.

How did you experience the five days of the tradeshow and what innovations did you present?

Participating in Sigma Americas was an extraordinary experience for our team, marking our inaugural presence at an event of such scale in the Americas. This exhibition proved to be a pivotal platform, granting us invaluable insights into the market dynamics and upcoming regulatory landscape. 

Moreover, it served as a catalyst for forging stronger connections with esteemed industry experts, prospective partners, and clients. Leveraging this opportunity, we effectively showcased Uplatform's cutting-edge offerings and successfully established our foothold in the flourishing Latam market.

Throughout the event, our booth remained abuzz with activity as our team engaged in compelling conversations with attendees who displayed immense interest in our betting and casino solutions. 

The vibrant atmosphere and steady stream of visitors reaffirmed our conviction that Uplatform is effectively catering to the evolving needs and expectations of the iGaming industry.

What were the topics that most caught your attention during the event?

One of the most captivating topics that grabbed our attention during the event was the overwhelming demand among Brazilians to establish their own sportsbook and casino services. 

It became evident that there is a strong desire within the country to operate and engage in iGaming activities, and numerous prominent companies are eagerly positioning themselves to be the pioneers in this race. 

The enthusiasm and determination showcased by industry players to tap into the Brazilian market left a lasting impression on us.

Considering that in Brazil, gambling is not yet regularized, what are the company's perspectives on this debate?

Our primary focus for this year lies in the Latin American market, driven by the encouraging shifts in the legal landscape and the promising prospects of the region as a whole. We are delighted to announce that we have already made successful inroads into multiple countries within the region, offering our top-notch sports betting solution. The participation in SiGMA Americas played a pivotal role in establishing a solid foundation for forging robust partnerships with key local providers in the area.

It was evident that some of these providers were already operating in Brazil within the gray area, while others were actively exploring their options to ensure preparedness. During the event, a significant number of potential operators expressed keen interest in our comprehensive platform, inquiring about pricing and discussing their future requirements. The demand for extensive solutions further validated our belief in the growing potential of the Latin American market.

Why are you interested in the Brazilian market and what are your company's plans for the Brazilian market?

Latin America presents a multifaceted landscape, and Uplatform has showcased its adeptness in skillfully maneuvering through these intricacies. We have diligently ensured that our sportsbook solution aligns with the specific requirements of each local market, granting our partners the assurance and capability to thrive in their operations.

With its vast potential, the Brazilian market holds a position of prominence within the LATAM region. It is poised to become the leading market once regulations are in place. Given the sheer magnitude of this opportunity, our company is actively seeking a strategic partnership with a reliable and capable entity that can assist us in efficiently operating and capitalizing on this colossal market. Our objective is to find a partner who can navigate the intricacies of the Brazilian market alongside us, enabling us to fully exploit its immense potential.

Can you tell us about your plans for expansion in Latin America?

Our primary objective is to establish direct sportsbook agreements with operators in the Latin American market, while concurrently enhancing brand recognition. To achieve this, we are committed to charting new paths and embracing innovation. 

Our focus lies in introducing fresh and captivating products, and in collaboration with our partners, we will diligently educate players about the unique advantages offered by our solutions.

Undoubtedly, Sigma Americas will play a pivotal role in raising awareness about our brand, showcasing our comprehensive range of offerings, and highlighting the quality of our services. We eagerly anticipate engaging in fruitful networking opportunities and exploring exciting new projects that lie ahead in our pipeline.

On a personal note, I am particularly dedicated to expanding our partnerships in LATAM, with a specific emphasis on Mexico and South America. These regions present abundant potential as we continue to seek out partners who are actively seeking the best sportsbook and casino solution available, which is precisely what Uplatform can offer.

Categoría:Events

Tags: Sports Betting, Sportsbook , SIGMA, betting software, Uplatform,

País: Brazil

Región: South America

Event

PGS, Perú Gaming Show 2024

12 de June 2024

Gambling regulation in Peru: evolution towards stability and legal certainty

(Lima, Exclusive SoloAzar) - From the repeal of the 20% tax by the Constitutional Court to the implementation of the Reorganisation and Formalisation Law, the regulation of gambling in Peru has undergone multiple changes. In this article, SoloAzar summarises the presentation by Dr. Constante Traverso, lawyer and head of APEJA, during the PGS, who underlines the need for a stable and fair public policy.

Wednesday 19 Jun 2024 / 12:00

Win Systems concludes a successful participation in Peru Gaming Show 2024

(Barcelona).- Win Systems, a leading technology provider for the gaming and entertainment industry, celebrates a successful participation in the recent edition of the Peru Gaming Show (PGS), which took place on June 12th and 13th at the Jockey Convention Center in Lima, Peru. The event was a perfect platform to showcase the company’s innovative solutions and cutting-edge products, specifically designed for the Peruvian market.

Wednesday 19 Jun 2024 / 12:00

The impact of AI on marketing campaigns, a featured topic at PGS 2024 conferences

(Lima, SoloAzar Exclusive).- Rony Vexelman, Marketing Manager of Optimove, presented the conference “Maximizing AI, the evolution of roles in iGaming”, within PGS event, held last week in Peru. From SoloAzar we share the highlights of the talk that shows how AI impacts online gaming and sports betting marketing campaigns.

Tuesday 18 Jun 2024 / 12:00

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