Edgar Davtyan Lynon's CMO from ICE Barcelona 2025: "The iGaming B2B sector is changing fast"

To begin, Edgar Davtyan, Lynon's Chief Marketing Officer explained to us about ICE Barcelona 2025 that they felt at home at the Spanish exhibition because he believes that “it was organized very smooth and organic. We didn’t feel that we are not in London, we just felt the unique cultural layer added to it. The overall communication experience was highly satisfying, leading to actual collaborations in the upcoming months for Lynon.”

Regarding the news presented by the company where he works, he explained to us “We presented our Turnkey solution, and the iGaming platform with its one-window solution, along with all the unique features such as the “no downtime” feature that helps avoid interruptions during updates and releases, the Mutli-Wallet and Exchanger functionalities, and more”. 

Which were the markets that were most interested in your proposal during the tradeshow?

Mostly the representatives of GULF countries, Latin America and CIS markets were interested in especially our exclusive offers on ICE – the auction of 3 ready-to-go websites and the fully operating casino websites for only 5000 euros. 

What were the trends that you believe will mark the near future of the industry?

The iGaming B2B sector is changing fast. Stricter regulations will make security, fair play, and player protection more important than ever. AI will help businesses understand players better, improve marketing, and catch fraud faster. Blockchain will bring more transparency and trust to online gaming.

And added “The MENA region is growing quickly, with new laws and better technology making it a key market for iGaming. At the same time, crypto casinos will keep expanding, offering faster and safer payments. To succeed, B2B companies need to stay flexible, embrace new technology, and build strong partnerships”.

How did you perceive the impact of ICE Barcelona for the LATAM region?

The rapid increase in cultural and lingual aspects of communication and overall localization. This seems to continuously level up the user experience in LATAM countries, such as Argentina, Colombia, Mexico, and recently Brazil.

To finish, What are the upcoming events you will be attending?

We will be attending a vast range of expos all over the world, starting from Sigma Americas in Brasil to all big events.