Renato Almeida, Director of FBMDS, shared his experience at ICE Barcelona. "It was truly remarkable. This year’s shift to a Latin location aligned perfectly with FBMDS’ background and expertise, allowing us to connect more deeply with key industry players from markets where we already have a strong presence as video bingo leaders.

We felt the enthusiasm surrounding our booth, both from operators and industry stakeholders, reflected by the growing demand for tailored, high-performing online gaming solutions. ICE Barcelona was a fantastic opportunity to strengthen existing relationships and build new partnerships in an environment that truly resonated with our brand’s DNA."

News and trends at ICE Barcelona 2025

Then we asked him how did the firm manage to organize the booth on the first edition of ICE Barcelona 2025 and he explained that "We introduced a lineup of exciting gaming innovations that sustained our video bingo leadership, and the ability to excel outside this title. The exclusive display of our Infinity Series collection in the video bingo segment reinforced our strong presence in this category. Other titles such as Safe Blaster, Sapphire Fever, and Champion Tales, as well as our diverse table games portfolio, also captured significant interest.

We also had a special focus on Ronaldinho Crash, a soccer-themed crash game bringing one of football’s greatest legends to the iGaming world, along with a Keepy-Uppy initiative was a major success all over again, allowing us to make a donation with FBM Foundation this month."

Taking advantage of Renato Almeida's experience in the gaming market, we wanted to investigate what trends he believes will mark the near future in the gaming industry and he highlighted the following: "We deeply believe, and keep working with this mindset, that the future of iGaming will be shaped by niche gaming experiences and a growing demand for localized content. Additionally, the rise of video bingo and lotto games is opening new opportunities for operators to engage players who enjoy dynamic, mobile-friendly, easy-to-play formats.

We also anticipate that compliance will play a more prominent role. In emerging markets like Brazil, where regulatory frameworks are evolving, having certified products is a competitive advantage.  Similarly, in Mexico, we see a growing trend where land-based operators successfully integrate online gaming, as many operators with physical casinos are leveraging their player base to drive digital expansion"

The influence of ICE Barcelona in Latin America

Almeida assured that "For us, moving to Barcelona made total sense. It was a strategic step that strengthened LATAM’s presence in the global iGaming conversation. As a brand with deep roots in LATAM, particularly in Mexico and Brazil, we found this edition of ICE to be more aligned with our core markets and business goals.

Brazil continues to be a major focus for us, as recent regulations open new opportunities for certified operators to provide a secure, high-quality gaming experience. At the same time, Mexico stands out as a dynamic market where land-based and online gaming operations complement each other, offering a strong foundation for sustainable growth".

Finally, What are the upcoming events FBMDS will be attending?

FBMDS is excited to continue expanding its presence at major industry events worldwide. Next on our agenda are SBC Summit Rio, where we will be Sponsors, and G2E Las Vegas, where we will be present with a booth.

Latin America remains a core focus for our expansion, especially in Brazil, where our recent certification allows us to deliver safer, fully compliant gaming experiences. We are also closely working with Mexican operators, who are pioneering the integration of land-based and online gaming, a strategy that opens new doors for digital growth without compromising retail success.