Leveling Up Gamification with TaDa

Following our first deep dive with Bryam Jacquard in 2024, where we explored TaDa Gaming’s creative philosophy and their partnership with Timeless Tech, this second interview takes the conversation to the next level.

This time, we focus on the gamification tools that made TaDa a player-favorite — WIN CARD and GiftCode.
Bryam reveals how data, psychology, and community-driven marketing have shaped these features into must-have tools for operators worldwide, especially across fast-growing markets like Brazil.

Gamification - The Must-Have Tools from TaDa Gaming

Since signing a partnership agreement in September 2024,TaDa and Timeless Tech have worked together to both raise standards and deliver immersive gaming experiences. 

Sitting down for our first review with Bryam Jacquard, Head of Business Development, we went granular on their gaming tools GiftCode and Win CARD to find out how they work, why they work and what contribution streamers in Brazil made towards raising awareness of the innovative content provider and its awesome approach to play.

What inspired TaDa to build a content-as-a-platform layer—especially WIN CARD—and is that kind of meta-game now essential?

As a data driven business, we use research and feedback to enhance our thinking and delivery of content. Our players made it clear that more challenges, missions and goals to work towards would increase their time spent playing and reinforce loyalty to our brand. 

So WIN CARD was framed as a response to that need for progression in play.

For anyone who doesn’t know the product, we designed six levels of Win Cards with more difficult tasks awarding more valuable cards.

Players can store cards in a “backpack” and then later redeem them to jump straight into the main bonus feature in a game. We added expiration dates so there's a time-sensitive component or they can be tailored for specific promotional campaigns or VIP events.

Our key metrics for success are engagement, retention and differentiation; so for us and our operator partners, this added gamification layer is a must-have and not a “nice-to-have,” offering. 

It doesn’t mean every release has to incorporate or even will benefit from WIN CARD; so we have alternative tools such as GiftCode, Must Hit By and leaderboards to ensure we can tailor the experience to both the game and the audience segment.

In your opinion, which headliner TaDa gamification tool deserves the spotlight now and why?

All of them have a unique and high impact role in the player experience but WIN CARD is called our ‘ highlight tool’ by a lot of journalists, operators and aggregators.

I would describe it as a category-defining mechanic as it is designed as a universal “meta-token” that bridges multiple games and player journeys, giving both operators and players something fresh.

WIN CARD can be integrated across an operator’s whole portfolio via an API so rather than a one off reward, it creates cross-game stickiness.

Plus, WIN CARDS can be tailored for time-limit/extensions, VIP-only access; seasonal promos or mission-based gaming, so operators can easily spin up campaigns without rebuilding core game logic.

As we grow the TaDa brand across Europe, we are gaining more visibility for WIN CARD as players experience the results and operators sees the ROI.

What’s the impact of WIN CARD in plain words? How doers it affect the numbers?

With WIN CARD, the initial take up was around 45/50% with each integration and DAUs of 35%+. However, our ongoing PR campaigns and the consistent growth of our client list across Latin America and Europe has raised awareness considerably.

The psychology behind WIN CARD is also a huge driver: FOMO and rising to challenges are key reactions; so weekend campaigns see next day retention levels at over 70%. When a leaderboard is included, player sign up rockets to 90%.

So rather than one moment, it was more a coming together of our marketing campaigns, drip feed brand exposure, social media presence and both player and press reaction to how great WIN CARD is that really put it out there.

How do you persuade players to use the cards rather than hoarding them?

Balance is key – nudges, not pushes. We designed WIN CARD to make sure that card hoarding was not a long term valuable or strategic way to progress in the game to receive the ultimate rewards. So, the  flexible time limit on WIN CARD usage is an in-built gentle nudge to ‘use it or lose it’.

The time limits can be generous depending on operator parameters, Players are not pressured into quick decisions and the backpack storage is designed to create a sense of control and agency. Players are literally putting the cards in a safe space.

Furthermore, players are aware that having reached Level 2, they are now on track to reach the next stage which requires the WIN CARD to be used. It’s about reminding people they have earned a reward to help them progress.

What do you think is the most overlooked TaDa setting for WIN CARD?

We call it the Hidden Gem and it’s the expiry rules. 

At the beginning of a promo, the expiry rules often get set and then become the default. We always advise that operators make regular tweaks that can dramatically influence player behaviour.

Depending on the promo, nudging players to respond rather than hold cards can create more excitement and challenges without pressuring players.

Timing expiry windows to align with events, bonus features or quiet periods can reduce peaks and troughs and give smoother player experiences.

Operators can experiment to find the sweet spot with real time data to see what works best and we will reset the parameters, thus maximising the opportunities and still reducing any additional efforts needed from their side.

Looking at GiftCode now, what format or promotional style works best in Brazil to get players knowing about it - and using it?

So, GiftCode is TaDa’s innovative one-click single use gamification tools that allows operators/streamers to distribute instant rewards to targeted player segments with no additional integration efforts. 

For slots, the reward has been free spins and with fish-shooting games, free ammo is available but rewards can also be tailored to suit the promotion, game and operator requirements.

Using creators who are trusted and are relevant to the target audience is essential to get noticed. 

We collaborated with streamers and key opinion leaders for an initial test drop of 500,000 GiftCode links in Brazil over a four month period in 2024. This saw a redemption rate of 95/99%, an increase of over 30,000 new players per month and next-day retention rates consistently between 80% and 90%. 

Showing the streamers using the reward in game in real time was highly effective. The simplicity of accessing the rewards and their instant impact gave players complete confidence in the product.

Subsequently, 300 key influencers saw total live watch time increase to 20,000 minutes ( or 300+hours) with 50M= impressions. Social media exposure increased by an initial 10% and rising with each further drop.

By distributing GiftCodes during live streams, they created excitement and real-time interaction, plus the limited-use feature made codes feel exclusive and valuable, driving further participation.

We now drop 150K GiftCodes per month in Brazil for a minimum 100% uptake, with 30%+ DAUs and a 20% uplift in New Users across all games.

Our most recent collaboration was with WeedZao (1,420,000 subscribers, average 40,000 views per livestream). This alone produced 220 minutes of livestreams and 300,000 total views in August 2025 for Lucky Jaguar 2, Fortune Gems 500, and Lucky Tiger. 

So, success is based on the mix of offering/value and presentation style to create a joined-up experience for players in Brazil that encourages them to participate. 

From your view, what’s the single best thing an aggregator like Timeless Tech can do to lift TaDa’s tools—creator matchmaking, calendar pacing, or lobby storytelling?

From our previous experience, creator matchmaking is the best fit with target audience alignment strategies. Influencer or streamer driven conversions create stronger retention.

It’s easy to assess the Direct ROI on Giftcodes & WIN CARD as the more relevant to the audience the creator is, the higher the engagement and redemption rates: and these can be further reinforced online with shareable, social moments that drive traffic.

When matchmaking is aligned, we see uplifts in player response that exceed any form of generic promotion or marketing. Players like to feel that the promotion or event is not just aimed at them, but personalised, which calendar pacing or lobby storytelling can’t deliver as directly, even though both have their place and strengths.

That said, prominent lobby positioning is always welcome! 

Looking to 2026, do you see AI-suggested missions or cross-game progress on the horizon—or is the power in keeping it simple?

We already have an AI assisted recommendation system for our fish-shooting releases so it’s most likely that AI suggested missions will become part of the offering provided a system is in place for robust data privacy and analytics frameworks.

We are currently investigating a meta-layer where progress in one game contributes to missions or rewards in another so we can cross-sell different genres and always keep the offering fresh.

Overall however, it is about keeping the main drivers simple and intuitive. If AI will enhance the player experience, then it’s a great tool: but it won’t replace genuine creativity and innovation in gaming.

Would you like to add or highlight anything we didn’t touch on?

Just to say thank you for this great opportunity to drill down into our gamification tools and methods of working in partnership to deliver safe, exciting and immersive gaming. 

As a newer company within the industry, we are still on a growth and development path - and we don’t see this exciting trajectory as having an end date as there is always more we can deliver and especially through great partnerships.

Conclusion

The collaboration between TaDa Gaming and Timeless Tech continues to set a high bar for gamification in iGaming.
From WIN CARD’s multi-game meta-rewards to the explosive reach of GiftCode campaigns in Brazil, TaDa demonstrates how smart tools and creative partnerships can redefine engagement.
As both brands move toward 2026, their shared focus on innovation, player experience, and scalable solutions ensures the next generation of gaming will be even more connected, data-driven, and entertaining.