Helio Gaming CEO to discuss millennial challenge at Sports Betting East Africa
⏱ 2 min read
(Malta).- Helio Gaming CEO Richard Mifsud is set to discuss the modernisation of bingo, lotteries, and casino for the African millennial at Sports Betting East Africa+2019.
The supplier, which is now working with an increasing number of operators on the continent, has a portfolio of innovative lottery games that are customisable for each brand.
And its CEO is convinced that the need to tailor that gaming content will be the key to introducing the next generation to the world’s most popular form of gambling.
He said: “Lottery products can be a leading vertical for millennials in Africa if we take a pragmatic approach to local markets and understanding the needs of customers, in particular millennials.
“I think the days of having infrequent draws and very fixed product types are gone. It is important to offer variety and flexibility, as well as increasing the frequency of attainable jackpots.
“There is a huge opportunity – not only for existing lottery operators, but also for sportsbooks and casinos that can now easily add lottery to their product portfolios.”
Mifsud will be joined by Melih Aksay, Casino Manager of Diamond Casino in Entebbe, and economist and casino entrepreneur Rakesh Wadhhwa on Wednesday 10th April atthe Kampala Serena Hotel in Kampala.
Helio’s offering now boasts the Lotto Hero family of high-frequency, customisable lottery games, betting on international lotteries, and will shortly be boosted by a live lottery option.
These are proven to enhance player acquisition and retention and help operators to cross-sell attainable jackpots to both casino and sportsbook customers.
With unlimited jackpots, the draws can use the supplier’s certified RNG or live broadcast using existing casino studios, and even include non-monetary prizes such as cars, yachts, and luxury holidays.
Categoría:Gaming
Tags: Helio Gaming ,
País: Malta
Event
SiGMA North America 2026
01 de September 2026
"Technology can be global, but execution in LATAM must be local": Borut Leban on Timeless Tech's Regional Expansion
(Mexico City, SoloAzar Exclusive).- Following a highly successful showing and a 'Best Aggregator 2026' award at SiGMA North America, Timeless Tech CEO Borut Leban reflects on the company's strategic growth across LatAm. In this interview, Leban discusses the necessity of deep market localization, concrete new business opportunities, and the upcoming launch of their unified retention ecosystem, Timeless Arena.
Friday 18 Sep 2026 / 12:00
BSW Highlights Validation and Growth Opportunities in the LATAM iGaming Market
(Mexico City, SoloAzar Exclusive).- In Q&A with SoloAzar, Betting Software (BSW) Head of Digital Marketing Ilia Chumak discussed the company's standout showcase in SIGMA North America. Highlighting the incredible energy of the region, Chumak noted that the event was a major success for BSW, resulting in active negotiations and verifying multiple deals straight from their booth.
Friday 18 Sep 2026 / 12:00
SiGMA North America Explores Affiliate Marketing After Sports Events
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026, Fernanda Figueroa, Affiliate Manager at 1win Partners, examined how affiliates can monetize sports events in LATAM beyond the initial traffic spike. During the conference “Beyond the Spike: How Affiliates Monetize Sports Events in LATAM All Year Round,” she discussed sports betting traffic, player retention, campaign localization and audience segmentation as key elements for extending the value of major sporting events.
Friday 18 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
