In the context of 8M, the company makes visible the relevance of strengthening this sport through the testimony of two outstanding members of this team, who know what it is to earn a space in a very competitive and masculinized environment.

“I am lucky to be part of a minority of players who are signed. I thank my club that has been pioneers in giving players dignity, a dream that is pending for the vast majority, says Daniela Pardo, captain of Santiago Morning. And she adds, “we have been fighting for our place for years. That is why we continue and will continue to demand the minimum, to be professional and respected”.

Along this path, the role of sponsors is key to promoting women's football. “Sponsors are extremely important in the development of soccer, in this case of women's soccer and in sport in general,” says Paula Navarro, coach of the women's squad of the same club. Along the same lines, Daniela Pardo assures that the sponsors "hopefully in the future some company can buy the women's championship and it's like in other leagues, where the tournament is fully subsidized by private parties and does not depend on the federation, promoting women's football like the What a tremendous product it is."

One of the main motivations for Latamwin to approach the bohemian team was the great squad it has in all branches, however, women's soccer is among the priorities that the Latin American company has for this 2023: to expand its recognition in a league that every day it becomes more competitive. “Women's football is very important to us, as it shows that women have the same abilities and talents to play football as men. We are proud to sponsor the women of Santiago Morning, especially since we know their cunning when it comes to playing, just like our fox”, explained Wilfred Adelsdorfer, company executive.