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Gaming

Relax Gaming and Leander Games drive aggregation strategy with collaboration

Wednesday 21 de November 2018 / 12:25

2 minutos de lectura

(Malta).- Relax Gaming and Leander Games have agreed a ground-breaking collaboration with a two-way plat-2-plat agreement.

Relax Gaming and Leander Games drive aggregation strategy with collaboration

Leander Games will supply titles including Ave Caesar and Scrooge’s Jackpot via Relax Gaming’s proprietary platform to take advantage of its significant market penetration. In return, Relax Gaming gains access to Leander’s own well-established distribution network to grow its global footprint.


With a single integration, Relax Gaming, its partners, Leander and its third-parties all stand to significantly benefit from their respectively expanding networks.


Steven Matsell, CEO of Leander Games, said: “Our partnership with Relax Gaming highlights its open appeal and we are delighted to have enhanced our offering with such a fast-growing provider.


“Their transparent approach to commercial relationships immediately stood out, and we are sure their partners will love our products and vice versa.”


Daniel Eskola, Relax Gaming CEO, said: “We are always looking for new opportunities to add high-quality content to our platform and capitalise on the potential to grow our distribution and global reach. This made the unusual decision to partner with another platform a clear and easy one, especially one as respected as Leander Games.


“This agreement represents a major step forward as we continue to deliver on our vision to become a preferred partner and this is a clear endorsement of the potential of our fresh commercial approach.”

Categoría:Gaming

Tags: Relax Gaming, Leander Games,

País: Malta

Event

ICE Barcelona 2026

19 de January 2026

R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform

(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar

(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.

Friday 30 Jan 2026 / 12:00

Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026

(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

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