Thank you to our teams, partners, clients and friends for a productive quarter together. Alongside the celebration, we launched the Gamification Academy, supported charity initiatives and introduced new local brands for players. Recognised by the SBC Awards as a leader in entertainment, with a win for Innovation in Casino Entertainment, we remain focused on providing safe and engaging experiences for our communities.

Education ran throughout the quarter. We hosted workshops and webinars, partnered with iGB Media on MEGA FIGHT Night and launched the “How It Works” series. These sessions put MEGA Engines into practice and demonstrated how missions, challenges, and quests enhance retention and LTV while maintaining compliance at the centre.

We were delighted to meet our partners at SBC, EGR, and iGB events to walk through our services, including mobile-first UX and design, MEGA gamification and retention, local brand launches, and CRM execution, all supported by a strong regulatory framework that ensures operations remain compliant and smooth.

Exclusive releases

In Q3 2025, Soft2Bet strengthened its position with new partnerships, product rollouts and brand activity. Below are the quarter’s standout releases.

ToonieBet Partners with the Canadian Football League (CFL)

ToonieBet, Soft2Bet’s leading brand in Ontario, became an Official Sports Betting and Online Casino Partner of the CFL under a multi-year agreement. In Ontario, the deal makes ToonieBet the presenting partner of CFL Fantasy and the Gametracker on CFL.ca and LCF.ca, and the official odds provider to the league’s digital scoreboard. The partnership also includes Grey Cup activations and a programme of fan-first digital integrations that let supporters play along in real time.

Soft2Bet Presents ‘How It Works’: MEGA Gamification Series

We introduced ‘How It Works’, a short-form series that explains our MEGA engines in simple terms. The first episode features MEGA Clawee, a skill‑based, social mechanic where players remotely control a real claw machine to win rewards. The action streams live with chat and leaderboards, encouraging friendly rivalry and repeat sessions. With responsible-play tools built in, the series shows how MEGA connects entertainment with engagement you can measure.

ElaBet hits TV screens across Greece

Following its launch earlier this year, ElaBet.gr rolled out a national TV campaign to increase reach and brand recognition. The spot brings the brand’s energy to life as the people of Greece join in a chorus while browsing ElaBet on their devices. Creative by Magnet Athens and produced by Topcut Modiano, with clear calls to action that carry through on-site.

B2B Activities

Throughout Q3 2025, Soft2Bet met partners on stage and online, sharing practical know-how, showcasing MEGA hands-on, and building the relationships that keep projects moving. Here are the highlights.

iGB London 2025

At iGB London, we ran the campaign “Become MEGA” with live demos of MEGA missions, challenges, and rewards, demonstrating how gamified flows enhance engagement and retention. Over two days of meetings with our partners, we walked through on-brand player journeys, conversion tactics and the compliance guardrails that support everything we build.

Educational impact with SBC Webinars series

Soft2Bet Leadership joined SBC Webinars in August and September for sessions about the “Evolution of Sportsbetting Ahead of the 2026 World Cup” and winning strategies for acquisition and retention. Speakers included Alon Eshed (Soft2Bet) with industry guests from Entain and MaxBet, moderated by Joe Streeter. We explored practical tools and tactics, taking live questions from the audience.

SBC Summit Lisbon 2025

We went to Lisbon to give our community something new: hands-on MEGA demos, working sessions on retention playbooks and brand storytelling, and one-to-one workshops that connected mobile-first design and regulatory discipline with measurable results. Many partners spent time with our team, tested the engines live, and observed how missions, challenges, and quests transform entertainment into performance.

We also supported the Legends Charity Game, which brought together football icons, partners, and friends to raise funds and awareness for a good cause. It captured the community spirit we care about and was a highlight of the week.

Education ran through the event. Together with SBC’s Tech Academies, the Gamification Academy delivered practical training on seasonal planning, reward economies and CRM alignment, built around real cases rather than theory. Attendees left with clear steps they could apply to their own brands.

We closed the week with recognition at the SBC Awards, being named Leader in Entertainment. That win reflects our belief that gaming is an entertainment experience that is safe, engaging, and built for long-term value.

B2B Industry Recognition

Q3 brought recognition across major awards, highlighting the strength of our product design, MEGA-led engagement and compliance-oriented. Thank you to the teams and partners behind every shortlist and win.

Key Highlights

Soft2Bet were shortlisted in four categories at the Global Regulatory Awards 2025, Global Gaming Awards Americas 2025, SiGMA EURO‑MED 2025 and EGR Global Operator Awards.

Soft2Bet wins “Innovation in Casino Entertainment” at the SBC Awards 2025

Soft2Bet won the Innovation in Casino Entertainment award in Lisbon for MEGA. Across this year’s ceremony, Soft2Bet and its brands were shortlisted in nine categories, reflecting broad recognition for our product and brand work. These recognise how our teams turn ideas into features such as missions, challenges and rewards, delivered through clean UX and strong compliance to lift engagement and LTV.

Soft2Bet’s brand recognition:

Q3 delivered strong results for our brands, with award wins and new shortlists across major events, including the SBC Awards 2025 (Betinia, ToonieBet, CampoBet) and the EGR Global Operator Awards 2025 (the same brand). Nominations in the key categories reflect clean design, MEGA-led engagement and local execution in regulated markets.

Must Read

Don’t miss these key highlights from Q3. Here are standout pieces from our team and partners, with MEGA in action and clear takeaways for product, data and marketing.

MEGA Fight Night

MEGA Fight Night is an educational series created in collaboration with iGB Media to demonstrate how gamification works in practice. Each episode pits a MEGA engine head-to-head against a familiar promotion. We set up the environment, run the session live, and invite the audience to vote. The focus is practical learning that teams can apply the next day.

Fight 1: MEGA Clawee vs Welcome Bonus (Real claw machine play with live stream, chat and leaderboard that drives repeat sessions, not one-off visits.)

Fight 2: MEGA Chance vs Free Spins (Board-game progress with daily dice rolls that keep rules simple and rewards predictable, supporting safer play and clearer CRM.)

Fight 3: MEGA Builder vs Weekly Bonus (Casino and sportsbook progression where points unlock upgrades and rewards, encouraging weeks-long goals over flat reloads.)