Soft2Bet strikes a new distribution deal with Playson
2 minutos de lectura
(Malta).- Leading platform provider and content aggregator, Soft2Bet has struck a distribution agreement with a widely-established online gaming content provider Playson, that will facilitate the distribution of Playson’s high-performing gaming content on Soft2Bet’s platform. These include 80 Games of the likes of “Solar Queen Megaways” and “Legend of Cleopatra.”
Playson’s games will be on offer across Soft2Bet’s brands, on the regulated markets, which will enable the provider to continue to expand its footprint . The games will also be offered with differing paylines, allowing users to choose the gameplay that suits their style.
Soft2Bet’s Head of Casino, George Wadsworth remarked: “We are thrilled to be going live with a market leader of their stature. Partnering with high-performing game developers such as Playson is a pillar of our growth strategy. Playson’s team exhibits artistic talents, a passion for innovation and a commitment to quality and performance that shines through in all their games.”
Playson’s Sales Director Blanka Homor said: “We’re very pleased to have our top-quality games available on a multitude of Soft2Bet’s brands. This will ensure that our content will reach a large number of people from many different locations.”
Categoría:Gaming
Tags: Sports Betting, Sportsbook , betting software, Soft2Bet,
País: Malta
Región: EMEA
Event
ICE Barcelona 2026
19 de January 2026
R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform
(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.
Friday 30 Jan 2026 / 12:00
“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar
(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.
Friday 30 Jan 2026 / 12:00
Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026
(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.
Friday 30 Jan 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.