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Sportradar wins prestigious SBC Award for Marketing & Services provider of the year 2023

Friday 29 de September 2023 / 12:00

2 minutos de lectura

(St Gallen).- Sportradar announced: "We’re thrilled that Sportradar’s marketing services – ad:s and VAIX – have been honored with this year’s Marketing & Services Provider of the Year award from SBC." The awards recognize expertise and innovation in the betting and gaming industries with the winners submitting “truly ground-breaking entries”.

Sportradar wins prestigious SBC Award for Marketing & Services provider of the year 2023

Winning the SBC award is a testament to our team’s commitment to excellence in the field of marketing services for the betting & gaming industry and an acknowledgement of the unrivalled results we deliver to our clients across player acquisition to long-term retention and maximizing lifetime values.

Why were we recognized?

  • The perfect combination: Our solutions blend industry-specific technology, market insights and marketing expertise, enabling clients to deliver a 100% personalized betting and gaming experience to the right audience at the right time throughout their customers’ life cycles.
  • Highly efficient acquisition: ad:s, our proprietary multi-channel marketing platform, is tailored to the betting & gaming industry and ensures effective player engagement through channels like programmatic display and video, paid social, and more. Operators can easily manage customized engagement activities, achieving up to 40% cheaper CPAs.
  • AI-powered retention: We provide operators with reliable predictions on their players’ future behavior, allowing them to focus on impactful activities. Thanks to our AI, our models reach over 90% prediction accuracy, so operators can optimize their strategies and boost player retention.
  • Personalization: Our cutting-edge automation tech and precise models enable operators to deliver a bespoke betting & gaming experience, personalized to each player across all channels, which engages high value customers, fosters loyalty and increases wagering and gaming activity.
  • Expert team: We help our clients make informed and sensible marketing decisions across all stages of a customer life cycle, thanks to our team of experts curated from Google, Meta, Entain, Flutter, and more.

This award is not just ours to celebrate; it belongs to our clients who trust us with their marketing needs. It’s also a testament to the high standards we set for ourselves in an industry as dynamic and tech heavy as marketing in the betting & gaming industry.

We look forward to continuing our journey of reimagining sports technology, client dedication, and delivering unrivalled marketing success. Thank you for being part of our success story.

Want to see how our award winning marketing services can help you to succeed?

Contact us


Tags: Sports Betting, Sportradar, Sportsbook , betting software,

País: Switzerland

Región: EMEA



09 de April 2024

EGT & EGT Digital impressed at GAT Expo 2024 showcasing their innovative iGaming solutions

(Cartagena de Indias, SoloAzar Exclusive).- Ms. Silviya Marinova, Director of EGT Colombia, granted an interview to SoloAzar about the performance of the firm at the latest edition of GAT Expo Cartagena. She spoke about the highlights of the tradeshow, the latest innovations showcased including the Phoenix slot cabinet and the all-in-one betting platform X-Nave. She also remarked the importance of their presence in the iGaming Colombian market.

Wednesday 22 May 2024 / 12:00

Casino Garage: committed to sustainability

(Cartagena de Indias, Exclusive SoloAzar) - Meet Ester Tarres, the visionary behind Casino Garage, a world leader in refurbishing second-hand slot machines since its creation in 2006. With a team of professionals, Casino Garage has become synonymous with excellence. In this article, Ester tells us about her presence at the GAT Expo, held from 9 to 11 April.

Tuesday 07 May 2024 / 12:00

Responsible Gaming, Regulation and Certification in Latin America and the Caribbean

(Cartagena de Indias, Exclusive SoloAzar). - Karen Sierra-Hughes, Vice President for Latin America, the Caribbean and Spain at GLI (Gaming Laboratories International), led the GLI Corporate Conference: Technology and Sustainable Gaming. With her extensive experience as a gaming regulatory consultant in the region, Karen offered key perspectives on how technology can drive sustainability in the gaming industry.

Tuesday 07 May 2024 / 12:00


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