Noticias de ultima
  • 12.00 Kambi Group becomes official sportsbook partner of Ontario Lottery and Gaming Corporation following novation agreement
  • 12.00 Major leadership changes announced at Merkur Dosniha
  • 12.00 Celebration: IGT and the 30th anniversary of “Wheel of Fortune”
  • 12.00 R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform
  • 12.00 “The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar
  • 12.00 South African Horse Racing Struggles for Relevance as Betting Market Tilts Toward Digital Play
  • 12.00 Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026
  • 12.00 PAGCOR Revenues Dip 5% in 2025 as Land-Based Casino Performance Weakens
  • 12.00 Nevada Sportsbooks Post 352% Revenue Surge as Football Delivers Record Profits
  • 12.00 Belatra at ICE Barcelona 2026: A Look Back at Its Major Achievements
Lottery

IGT Executes Licensing Agreement with Maryland Lottery for Cash Pop Game

Wednesday 14 de February 2024 / 12:00

2 minutos de lectura

(London).- International Game Technology PLC (“IGT”) (NYSE:IGT) today announced that it has signed a licensing agreement with the Maryland Lottery and Gaming Control Agency (“Maryland Lottery”) for IGT’s patented Cash Pop™ draw-based game. The Maryland Lottery expects to launch Cash Pop in May 2024 with four daily drawings at multiple price points from $1 to $10.

IGT Executes Licensing Agreement with Maryland Lottery for Cash Pop Game

 “The Maryland Lottery is always excited to launch new draw games, and IGT’s Cash Pop will be a novel addition to our portfolio,” said Kate Airey, Director of Product Development for the Maryland Lottery and Gaming Control Agency. “We’re confident that the 1 in 15 odds of winning a single ‘Pop’ will resonate with our existing players, and the gameplay is easy to understand, which will help us engage a new generation of players.”

 “This licensing agreement between the Maryland Lottery and IGT for our proprietary Cash Pop game builds upon our strong momentum expanding the reach of this exciting game,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “Cash Pop has yielded significant sales in jurisdictions where it’s available, and we believe it will enhance Maryland Lottery’s draw game portfolio with its simplistic and flexible gameplay features that players readily embrace.”

 Cash Pop gives players the ability to strategize their wager and create their own personalized experience every time they play, which has proven to be highly engaging among players where Cash Pop is offered. Players wager one or more numbers from 1 to 15 and then select a wager amount of $1, $2, $5, or $10 per number. The player can also choose how many consecutive games to play. When the wager is placed, the terminal randomly assigns the value of the prize to be won if the number is matched, which produces a “two games in one” aspect to the game. Lotteries can also choose the frequency of the draws according to their needs, but each draw will be a single number from 1 to 15. Cash Pop has proven to be a solid sales producer with average weekly per capita sales of $0.10 across the U.S. in the first quarter of 2023.

 As the global lottery market leader, IGT is the primary technology provider to 26 lotteries in the U.S., eight of the world's largest 10 lotteries and 16 of the world's top 25 lotteries. For more information, visit IGT.com and follow us on Facebook and LinkedIn.

Categoría:Lottery

Tags: IGT,

País: United Kingdom

Región: EMEA

Event

ICE Barcelona 2026

19 de January 2026

R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform

(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar

(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.

Friday 30 Jan 2026 / 12:00

Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026

(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.