iGaming: understanding the customer is the key to success, explains inplaySoft Marketing Director

Everyone knows that Brazil is a large casino and sports betting market, but how can we convert prospects into customers and think about what is best for them? It is with this mentality and this direction that Dan Stone was recently hired by inplaySoft, an international provider of iGaming platform solutions that provides trustworthy technology and first-class support for operators.

For Dan, it is necessary to understand the client, and do the best for each one. "To me, marketing is about people. It's about understanding your customers and doing what's best for them, and indeed their customers too. But you also need to always strive for true excellence - I always have high expectations and it’s easy when working with a team like this, all dedicated to continuous improvement, to real development, to product features that actually benefit our customers, to a total offering that can be completely trusted and that accelerates growth every time" - explains Stone. 

Working in the iGaming market for ten years, Dan Stone arrives at inplaySoft at a time of expansion and growth for the company, with its arrival in Brazil, and open to new partners in the sector. Now in his new “home”, Dan believes that the company’s ability to provide a powerful platform solution for growth, together with a keen attention to customer service are what differentiates them.

“We are quick to get our operators to market, which is important - but we don’t cut corners to get there, the team have developed an innovative set of processes to deliver the perfect mix of innovation, reliability and speed - there is a reason why operators come to us and also why they stay. Operators attending the BiS SiGMA Americas event can explore our solutions with a member of our BRazil team on stand o97” - concludes Dan.