Described by Gn Media founder Alessio Crisantemi as marking a ‘pivotal step for the entire Italian gaming ecosystem’, the partnership was launched at a private reception and networking event held at Palazzo Rospigliosi in Rome on 4 November and attended by senior representatives from institutions, government and industry associations, including the Italian regulator ADM (Agenzia delle Dogane e dei Monopoli), the Ministry of Home Affairs, AGCOM (the Italian Communication regulatory authority), Confcommercio, Confindustria and EUROMAT.

Highlighting the significance of the partnership, Alessio Crisantemi confirmed: “ICE isn’t just a trade show — it’s the gaming industry’s most influential platform for innovation, business development, and strategic thinking.

“For Gn Media, the organisers of IGE and IGA, it means joining forces with what is the world’s leading player in the sector, creating a direct bridge between the Italian and international markets.”

He added: “The goal is to foster an ongoing dialogue between the two worlds: on the one hand, bringing Italy to the global stage and on the other, bringing the global gaming industry to Italy. It’s a powerful strategic alliance built on our shared values of innovation, networking, sustainability, and responsibility.”

Welcoming the partnership, Ewa Bakun, Clarion Gaming’s Director of Industry Insights and Engagement, stated: “Italy is among the most important European markets, and we are delighted to announce what is a really important strategic partnership with the team at Gn Media. It’s very important to stress that this is a long-term commitment. We will be working throughout the year on content, campaigns and connecting operators using the combined reach and influence of ICE and IGE.

“We are committed to the development of a dynamic, meaningful and evolving collaboration which will deliver concrete actions designed to expand Italian participation at ICE and to attract more international players to Italy.”