It will extend the digital publishing business’ global reach as the North American market enters a crucial phase, providing clients with access to a significantly bigger audience through its range of marketing services products.

Founded in 2002, GGB is trusted title with a reach beyond sports betting and iGaming into commercial and tribal gaming. It bolsters Clarion’s ability to provide a comprehensive range of news, analysis and data to every sector of the industry.

The acquisition is a cornerstone of a wider multimillion pound investment to enhance Clarion Gaming Digital’s data and audience development.

Alex Pratt, Managing Director of Clarion Gaming, commented: “This is a major milestone for our digital business as we unlock the benefits of our investment. We are acquiring a business with deep industry heritage and with it the opportunity to build on their solid foundations in the US.”

Robin Harrison, Global Content Director, B2B, at Clarion Gaming Digital, said the acquisition came amid changes to state regulation, as well as new land-based and online developments across the US and Canada.

He added: “We are delighted to seal this deal, which brings in new industry expertise to the team, expands our reach, and consolidates our presence in a crucial region.

“We will build an offering that acts as the final word on key industry developments, and GGB's authority and relationships takes us a step closer to that goal.”

Roger Gros, GGB publisher and CEO of its parent company Casino Connection International LLC, said: “We have had lengthy discussions with Clarion Gaming Digital in recent years and believe Clarion shares our passion and vision for serving our readership in a way that will maintain the quality of the publications for decades to come.

“As the gaming industry continues to grow in many different ways, our relationship with Clarion will make certain that our pivotal role in the industry remains unchanged and we can continue our important work going forward.”

Clarion Gaming Digital plans to further accelerate its North American expansion by leveraging unique partnerships on offer through the wider Clarion Events portfolio, such as the DigitalPlay Summit at the Indian Gaming Tradeshow and Convention over 10-11 April.