Disney gets into sports gambling with launch of ESPN Bet
Wednesday 15 de November 2023 / 12:00
⏱ 2 min read
(United States).- ESPN Bet, a sports-gambling service rebranded with the name of the Disney-owned sports channel, launched Tuesday in 17 U.S. states.
Penn Entertainment, which owns the service, signed a $1.5 billion deal with ESPN for rights to the sports media giant’s name in August. Under the agreement, Penn will operate ESPN Bet while ESPN promotes the app across its online and broadcast platforms.
A Penn spokesperson said the ESPN Bet app was also scheduled to launch Tuesday afternoon, but did not provide a specific time.
ESPN Bet was set to go live in the following states: Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania, Tennessee, Virginia and West Virginia.
Under August’s agreement, Penn’s rights to the ESPN brand will initially run for a decade with the option of extension for another 10 years. In addition to the $1.5 billion licensing deal, Penn also said it would grant ESPN rights worth about $500 million to purchase shares in Penn.
ESPN Bet is a rebranding of an existing sports-betting app, Barstool Sportsbook. In August, Penn said it sold Barstool Sports back to its founder Dave Portnoy.
The upcoming launch of ESPN Bet could take Walt Disney Co. into uncharted waters. Disney is fiercely protective of its family-friendly image, not typically associated with the world of sports gambling.
At the time of August’s agreement, ESPN said it will use its platforms “to educate sports fans on responsible gaming” — for instance, by continuing to cover the sports betting industry with “journalistic integrity,” creating a “responsible gaming” committee within the company and developing marketing guidelines that “safeguard” fans.
Categoría:Others
Tags: Sin tags
País: United States
Región: North America
Event
GAT EXPO CARTAGENA 2026
24 de March 2026
NOVOMATIC drives the growth of the Colombian market at GAT Cartagena 2026
(Cartagena).- Following a standout participation at GAT Cartagena 2026, NOVOMATIC Gaming Colombia reaffirmed its leadership in the Latin American gaming industry by combining a strong technological showcase with the launch of linked progressive jackpots and active involvement in regulatory discussions shaping the future of the slot machine sector in the country.
Thursday 02 Apr 2026 / 12:00
Trade Associations and Governments in Latin America: The Gaming Sector Calls for Technical Dialogue and Regulatory Predictability
(Cartagena de Indias, SoloAzar Exclusive).- Cartagena de Indias was the stage for an intense debate on the role of gaming associations in shaping public policy, where regional leaders agreed on the need to strengthen dialogue with governments, warned about unilateral decisions that affect the sustainability of the industry, and proposed an evolution of trade associations into key technical actors in the region.
Wednesday 01 Apr 2026 / 12:00
Technology, AI and Traceability: Keys to the Future of Gaming at the GAT Expo Cartagena Suppliers Panel
(Cartagena de Indias, SoloAzar Exclusive).- Within GAT Expo Cartagena 2026, technology sector leaders analyzed the challenges and opportunities of the gaming industry during the panel “Innovation, Traceability and Control”.
Tuesday 31 Mar 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.