Gauselmann becomes Merkur
2 minutos de lectura
(Espelkamp).- A new chapter opens in a decades-long success story as 67 years after the foundation of the Gauselmann Group, Germany’s largest gaming group changes its name to Merkur Group.
From now on, the holding company Gauselmann AG will operate under the new name Merkur.com AG. The renaming was completed on 1 January with the entry in the commercial register. “The corporate group is becoming increasingly digital and international. The change of name reflects this fact,” says company founder and Chairman of the Management Board Paul Gauselmann. “Both developments will benefit from linking the appeal of our Merkur brand to the company name.” The move was announced at the beginning of September and has now been officially finalised.
Paul Gauselmann introduced the Merkur brand in the 1970s and has gradually built it up. The success story began with the first proprietary amusement with prizes (AWP) machine – the Merkur B – and continued with the opening of the first company-owned arcade – the Merkur Spielothek. Since then, numerous games, machines and gaming systems have been developed, produced and distributed under the laughing sun brand logo. “The renaming is also a nod to the success of the Merkur brand,” explains Paul Gauselmann.
This step has an impact on the entire corporate image. In addition to websites and social media channels, a large number of company signs also need to be adapted. All marketing materials – from large-scale banners to stationery – will appear in the new look. However, the changes to the brand image will not affect the presence of the entrepreneurial family. MerkUr.com AG will remain in the ownership of the Gauselmann Family Foundation. “Continuity and stability are cornerstones of our corporate philosophy and will continue to be important factors for success going forward,” Paul Gauselmann confirms.
Categoría:Others
Tags: Merkur Group,
País: Germany
Región: EMEA
Event
SiGMA Central Europe
03 de November 2025
Belatra Showcases Innovation and Expansion Strategy at SiGMA Central Europe
(Rome, SoloAzar Exclusive).- Belatra Games made a powerful impression at SiGMA Central Europe, where Chief Marketing Officer Kateryna Goi unveiled the company’s latest titles and strategic vision. The booth buzzed with excitement as visitors explored novelties such as Long Neck Fortune, Goose Boom Bang, and Fortune Mummy, alongside the centerpiece attraction—the Mummyverse, a connected universe of thrilling slot experiences. Read more about company’s growth and future expansion across Europe.
Wednesday 19 Nov 2025 / 12:00
Amusnet Showcases Multichannel Strength at SiGMA Central Europe 2025
(Rome, SoloAzar Exclusive).- At SiGMA Central Europe 2025, Amusnet reaffirmed its position as a leading multichannel supplier. Polina Nedyalkova, Director of Amusnet Italy, highlighted the company’s comprehensive portfolio spanning Online casino, Live casino, and Land-based solutions, while underlining Italy’s strategic importance for the group.
Tuesday 18 Nov 2025 / 12:00
Dual Brand Strategy: Amatic Classics and Wildcat Innovation Impress at SiGMA Central Europe
(Rome, SoloAzar Exclusive).- Riccardo Cavallaro, Amatic Online Project Manager, granted an interview to SoloAzar about the recent participation at SIGMA Central Europe. Amatic Online and Wildcat Gaming took center stage, showcasing a powerful mix of trusted classics and bold new releases. He described how both brands resonate strongly with operators and together deliver a complementary, future‑ready portfolio.
Monday 17 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.