Gauselmann becomes Merkur
2 minutos de lectura
(Espelkamp).- A new chapter opens in a decades-long success story as 67 years after the foundation of the Gauselmann Group, Germany’s largest gaming group changes its name to Merkur Group.
From now on, the holding company Gauselmann AG will operate under the new name Merkur.com AG. The renaming was completed on 1 January with the entry in the commercial register. “The corporate group is becoming increasingly digital and international. The change of name reflects this fact,” says company founder and Chairman of the Management Board Paul Gauselmann. “Both developments will benefit from linking the appeal of our Merkur brand to the company name.” The move was announced at the beginning of September and has now been officially finalised.
Paul Gauselmann introduced the Merkur brand in the 1970s and has gradually built it up. The success story began with the first proprietary amusement with prizes (AWP) machine – the Merkur B – and continued with the opening of the first company-owned arcade – the Merkur Spielothek. Since then, numerous games, machines and gaming systems have been developed, produced and distributed under the laughing sun brand logo. “The renaming is also a nod to the success of the Merkur brand,” explains Paul Gauselmann.
This step has an impact on the entire corporate image. In addition to websites and social media channels, a large number of company signs also need to be adapted. All marketing materials – from large-scale banners to stationery – will appear in the new look. However, the changes to the brand image will not affect the presence of the entrepreneurial family. MerkUr.com AG will remain in the ownership of the Gauselmann Family Foundation. “Continuity and stability are cornerstones of our corporate philosophy and will continue to be important factors for success going forward,” Paul Gauselmann confirms.
Categoría:Others
Tags: Merkur Group,
País: Germany
Región: EMEA
Event
SiGMA Central Europe 2025 Closes First Edition with High Attendance and Roman-Inspired Experiences
(Rome, Exclusive SoloAzar) - The first edition of SiGMA Central Europe in Rome came to a close, leaving a strong impression on the iGaming industry. With thousands of attendees, six pavilions brimming with innovation, and an atmosphere that paid homage to Roman history, the event combined spectacle, networking, and business opportunities. It also yielded key lessons for future editions.
Friday 07 Nov 2025 / 12:00
Innovation, Investment, and AI Take Center Stage on Day 3 of SiGMA Central Europe
(Rome, SoloAzar Exclusive).- November 6 marks the final and most dynamic day of SiGMA Central Europe 2025, with a packed agenda that blends cutting-edge tech, startup energy, and investor engagement. With exhibitions, conferences, and networking opportunities running throughout the day, Day 3 promises to close the event on a high note.
Thursday 06 Nov 2025 / 12:00
SiGMA Central Europe Awards 2025: BetConstruct Wins Innovative Sportsbook Solution of the Year
(Malta).- BetConstruct has been recognised at the SiGMA Central Europe Awards 2025, receiving the Innovative Sportsbook Solution of the Year award. This achievement highlights the company’s continued focus on elevating retail betting experiences and supporting operators with solutions that create measurable business value.
Wednesday 05 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.