IGT hands senior PlayDigital role to Freeman
Friday 12 de April 2019 / 14:06
2 minutos de lectura
(London).- International Game Technology (IGT) has appointed Ian Freeman as vice president of global business development and commercial at its PlayDigital division.
Based at IGT’s London office, Freeman will support the PlayDigital business as it seeks to expand the reach of its digital gaming products, platforms and services, including the PlayShot sports betting offering and PlayLottery solution.
Freeman joins IGT from EveryMatrix Group, where he most recently served as group chief commercial officer.
Earlier in his gaming career, which stretches back more than 20 years, Freeman also had a five-year spell as chief commercial officer at sports betting technology provider Kambi.
“Ian shares IGT PlayDigital’s passion for moving the player experience forward, and for delivering exceptional customer and player experiences,” PlayDigital’s senior vice president, Enrico Drago, said.
“He will be instrumental in leading IGT PlayDigital’s growth and in helping our customers achieve success through our proven digital content and vast solutions portfolio.”
Freeman takes on the new role as PlayDigital continues to push out its PlayShot solution with various partners across the expanding US legal sports wagering market.
Last month, IGT deployed the technology to power in-person sports wagering services at FanDuel’s new sportsbook at the Valley Forge Casino Resort in Pennsylvania, as well as at the New Meadowlands Racetrack, in New Jersey.
Categoría:Others
Tags: IGT, IGT PlayDigital, International Game Technology,
País: United Kingdom
Event
ICE Barcelona 2026
19 de January 2026
R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform
(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.
Friday 30 Jan 2026 / 12:00
“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar
(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.
Friday 30 Jan 2026 / 12:00
Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026
(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.
Friday 30 Jan 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.