Pariplay® lands new Fusion® partner with Zitro Digital

The deal will see Zitro Digital’s popular bingo and slot titles integrated into Pariplay®’s leading aggregation platform and made available to prominent operators in key markets, boosting the supplier’s digital profile and contributing to the company’s ambitious growth plans.

A world leader in the retail space, Zitro Digital has captured some of the most diverse markets across the globe with particular success in Latin America and Spain.

This latest agreement significantly bolsters Pariplay®’s content offering and showcases the rapid growth of the Fusion® platform, following recent integration with the likes of North America’s EQL Games and Armenia’s Galaxsys.

The Fusion® platform consists of over 14,000 games from over 120 suppliers, alongside a comprehensive range of back-office conversion and retention tools that enhance player value.

Ashley Bloor, Director of Partnerships at Pariplay®, said: “We’re proud of how much our Fusion® offering has grown, and Zitro Digital is a fantastic addition to the platform.

“Zitro Digital’s high-quality content, top-range technology and continued innovation is the perfect fit for Fusion®, as we always want to enhance our portfolio with the very best titles. We’re confident this will be a strong and successful partnership.”

José Javier Martí, Chief Operations Officer at Zitro Digital, added: “We’re always striving to deliver world-leading content and technology, and integrating with Pariplay®’s innovative Fusion® platform is an exciting step for us.

“We’re world leaders in video bingo and our slots have seen continued growth due to their differentiation and innovation, so we’re keen to expand our presence online and bring our games to even more players together with Pariplay®.”