Multigames, such as CT Gaming's Diamond King 3, are bringing a new life to the gaming halls. They incorporate a wide range of games, offering players unparalleled diversity and providing operators with the most efficient way to maximise their floor space. This extends appeal beyond traditional customer demographics, allowing operators to reach a broader spectrum of players and increase their retention.

Typically, the principles of choice and novelty are the basis of multigames. They enhance the overall player experience and keep players engaged for longer periods of time through the desire to explore and experience new games without having to change machines. More extended engagement, in turn, often means increased revenue for operators. The variety offered by multigames, with its many exciting game concepts, leads to higher levels of engagement and satisfaction, which is essential when it comes to maintaining loyalty. 

In addition, integrating iconic games into a multigame can add to its overall appeal. The legendary trio from the popular Mega Jack series - Aztec Gold, Slot-O-Pol Deluxe and Champagne 20 - are included in Diamond King 3. These titles resonate with the nostalgia of long-time players, while at the same time introducing these classics to newcomers, effectively bridging the generation gap.

As well as providing variety, the multigames can also offer players a greater chance of winning. Progressive jackpots such as the 3-level Diamond Tree linked to 20 games in the Diamond King 3 add to the intensity. The potential for significant winnings, coupled with anticipation and excitement, can increase the perceived value of the game and extend the length of the session.

It is vital for operators to ensure that their product line complies with industry standards and regulatory frameworks. Certification from accredited authorities is essential. For example, CT Gaming has recently received BIM certification for its Diamond King 3 multigame and is in the process of obtaining certification for the Serbian market, demonstrating its commitment to professionalism and punctuality.

In summary, the benefits of multigames with innovative game concepts are many. It allows operators to deliver engaging, diverse and thrilling experiences that meet the diverse tastes of today's demanding customers. As the industry continues to evolve, it is likely that the strategic implementation of multigames will become an increasingly important factor in maintaining a competitive edge and achieving long-term success for the land-based gaming industry.