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Reports & Data

What’s your starting lineup?: Winning at this year’s Copa América and European Championship, by Sportradar

Wednesday 14 de February 2024 / 12:00

2 minutos de lectura

(St Gallen).- Get ready, as 2024 promises to be an exhilarating year for global football. The much-anticipated pinnacles of continental club football competitions, the Copa América and UEFA European Championship, are set to captivate audiences worldwide in June and July.

What’s your starting lineup?: Winning at this year’s Copa América and European Championship, by Sportradar

The road to glory

The previous European Championship shattered records, boasting a staggering global cumulative viewing audience of 5.2 billion1. This year’s excitement kicks off on June 14th with hosts Germany taking on a rejuvenated Scotland side, and culminating a month later with the final at the iconic Olympiastadion in Berlin. A fierce competition awaits, featuring 24 teams from across Europe. Pre-tournament favorites England will be determined to surpass their second-place finish in 2021.

Other teams with a shot at glory include France; who will be looking to bring home their first trophy since their 2021 Nations League victory; and 2016 champions, Portugal, who will look to continue their perfect record from qualifying.

This year’s Copa América takes place between June 20th to July 14th. Matches will be hosted at 14 stadiums across the United States, with the tournament’s climax at the Hard Rock Stadium in Miami Gardens. 6 CONCACAF teams, including Mexico and the hosts, will join the 10 CONMEBOL teams in the tournament. Reigning champions and recent World Cup victors, Argentina, enter as favorites, whilst Brazil will be seeking redemption after their final defeat the last time around.

Kick off your winning streak with Sportradar

During the 2021 tournaments, our clients recorded margins of 21.4%2 and 25.9%2 for the European Championship and Copa America respectively; activating over 2,000,0002 new players in the process. Our comprehensive product portfolio leverages deep data to deliver the complete suite of betting, streaming, marketing, and entertainment tools. Elevate fan engagement and ensure that this year’s European Championship and Copa América are your most successful yet.

Key features of our offering include comprehensive pre-match and live odds, marketing, and AI-driven retention services, built exclusively for betting and gaming audiences. Offer markets such as goals, assists or shots on goal with our Player Markets. Lionel Messi and Raheem Sterling2 both topped the goal scorer markets in 2021, who will it be this time around?

On top of this, you can offer your customers entertainment tools and audiovisual products, such as live streaming for the CONMEBOL Copa América, engaging fans throughout the tournament, wherever they are.

Check out the table below to see what products are available for this year’s European Championship and Copa América.


Pre-Match & Live OddsPre-match and in-play options including essential markets like 1X2, over/under and both teams to score
Live DataLightning-fast soccer data to power your in-play trading
Micro MarketsPredict what will happen in the next sixty seconds, including goals, corners, bookings, penalties and offsides
Custom BetCombine related or unrelated outcomes into a single bet. Include up to 10 predictions across 110+ football markets
Player MarketsExtensive range of performance-related markets for players, including assists, goals, shots on goal, passes, cards and tackles
Alpha OddsAI-driven personalized odds, tailored to you
Live Channel Retail*Live streaming for Copa América to engage betting shop customers
Live Channel Online*Live streaming for Copa América to engage online bettors worldwide
Live Match TrackerGame visualizations in real time, with on pitch animations and on-event triggered statistics
Virtual StadiumCreate a unique social betting experience to engage customers. Allow them to follow the action, chat, share bets and much more.
Bet InsightsCreate match and player insights, linked to each customers’ betting slips
Match PreviewEssential pre-match and team stats for upcoming matches
Tournament PreviewThe latest stats, tables, top players, and recent results from major tournaments
Head-to-Head & Game PulseEasily add head-to-head stats and game analytics, to see if each game is ‘hot’ or ‘stale’
ad:sAcquire the new generation of football loving bettors with unrivalled efficiency
VAIXTurn your customers into active and loyal players, cutting churn rates, with our AI driven retention services
Virtual Sports
Virtual Euro Cup**Multiply betting opportunities with Virtual Football Euro Cup, where bettors can play out the entire tournament in just a few hours

*Copa América Only **European Championship Only

Contact us to find out how we can help you kick off your European Championship / Copa América journey.

Categoría:Reports & Data

Tags: Sports Betting, Sportradar, Sportsbook , betting software,

País: Switzerland

Región: EMEA



09 de April 2024

EGT & EGT Digital impressed at GAT Expo 2024 showcasing their innovative iGaming solutions

(Cartagena de Indias, SoloAzar Exclusive).- Ms. Silviya Marinova, Director of EGT Colombia, granted an interview to SoloAzar about the performance of the firm at the latest edition of GAT Expo Cartagena. She spoke about the highlights of the tradeshow, the latest innovations showcased including the Phoenix slot cabinet and the all-in-one betting platform X-Nave. She also remarked the importance of their presence in the iGaming Colombian market.

Wednesday 22 May 2024 / 12:00

Casino Garage: committed to sustainability

(Cartagena de Indias, Exclusive SoloAzar) - Meet Ester Tarres, the visionary behind Casino Garage, a world leader in refurbishing second-hand slot machines since its creation in 2006. With a team of professionals, Casino Garage has become synonymous with excellence. In this article, Ester tells us about her presence at the GAT Expo, held from 9 to 11 April.

Tuesday 07 May 2024 / 12:00

Responsible Gaming, Regulation and Certification in Latin America and the Caribbean

(Cartagena de Indias, Exclusive SoloAzar). - Karen Sierra-Hughes, Vice President for Latin America, the Caribbean and Spain at GLI (Gaming Laboratories International), led the GLI Corporate Conference: Technology and Sustainable Gaming. With her extensive experience as a gaming regulatory consultant in the region, Karen offered key perspectives on how technology can drive sustainability in the gaming industry.

Tuesday 07 May 2024 / 12:00


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