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Reports & Data

Winning with Data - Your Sportsbook Performance Playbook for 2025, by Altenar

Monday 26 de May 2025 / 12:00

2 minutos de lectura

(Douglas).- Success in a sportsbook comes from clarity - not guesswork. As every successful sportsbook understands, knowing what to track, how to interpret the data, and when to act is frequently the difference that makes the difference. Read more in this report from Altenar.

Winning with Data - Your Sportsbook Performance Playbook for 2025, by Altenar

In a previous article, ‘Metrics that Matter in 2024’, we identified the key KPIs for boosting sportsbook revenue, but understanding the metrics is only half the battle. Building upon this article, this guide goes beyond definitions. It’s a practical playbook showing how to track, calculate, and use data to optimise performance. 

If you want to outperform the competition, data is your most valuable asset. Let’s break it down and turn insights into action.

KPI Roadmap to Success

Altenar presents a table to lay out a clear roadmap for sportsbook operators, showing exactly what to track, why it matters, and the benchmarks for profitability. 

Success in the sportsbook industry isn’t achieved by chance. It's built on measurable, trackable, and actionable data. Our roadmap to success table above provides a structured approach, helping operators identify where they stand and what needs improvement. But knowing the steps isn’t enough. The key is understanding the right KPIs to use and when.

Each stage of the roadmap aligns with a core KPI category, giving operators a clear and straightforward way to measure progress. 

Core KPI Categories

Financial Performance: Measures revenue, profitability, and cost efficiency.

Customer Acquisition & Retention: Tracks player acquisition, retention, and marketing efficiency.

Engagement & Player Activity: Evaluates betting behaviour, user interaction, and platform usage.

Brand Visibility & User Sentiment: Assesses reputation, social presence, and player perception.

Operational Efficiency. Monitors customer support, payment processing, and platform reliability.


From Insight to Action: The KPIs That Define Success


Altenar examines each category more closely, exploring the essential KPIs, how to measure them, and what targets operators should aim for to drive long-term success.

Read the complete article here: https://altenar.com/blog/winning-with-data-your-sportsbook-performance-playbook/

 


 

Categoría:Reports & Data

Tags: Altenar,

País: Isle of Man

Región: EMEA

Event

Peru Gaming Show 2025

18 de June 2025

Facephi presented its digital identity verification solutions for the online gaming sector in Peru at PGS 2025

(Lima, SoloAzar Exclusive).- Facephi is consolidating its position as a strategic partner for responsible online gaming in Peru, presenting advanced identity verification, fraud prevention, and regulatory compliance solutions at PGS 2025, adapted to an increasingly digital and demanding ecosystem. In this interview, Bruno Rafael Rivadeneyra Sánchez, the firm's Identity Solutions Senior Manager, explores how its technology is redefining gaming security standards, with a preventative, seamless, and 100% regional approach.

Friday 18 Jul 2025 / 12:00

From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion

(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.

Tuesday 15 Jul 2025 / 12:00

Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)

(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.

Monday 14 Jul 2025 / 12:00

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