Gaming and betting sectors lead digital advertising growth in Brazil
Tuesday 29 de April 2025 / 12:00
⏱ 1 min read
(Brasilia) - On Monday 28 April, IAB Brazil and Kantar Ibope Media presented a study revealing that the Brazilian digital advertising market generated R$37.9 billion last year, an 8% increase compared to 2023 and a 60% increase since 2020. The gaming and betting sector recorded the highest growth in digital advertising in Brazil in 2024, with a 192% increase in investments.
The expansion of virtual casinos and the popularisation of the ‘tiger game’ have been driving growth in the Gaming and Betting sector. According to the Central Bank, Brazilians spent up to 30 billion reais per month on gambling in the first quarter of 2025.
The Digital AdSpend 2025 study analysed data from 1,600 websites, portals and channels such as Google, Facebook, Instagram, TikTok and YouTube. The study pointed to a more balanced distribution of investments throughout the year, a trend that continues for the third year in a row.
Social media accounted for 53% of digital advertising spend. Google ads accounted for 28% and other sites and media for 19%. In terms of formats, video content led the investment with 42% of the total, followed by images (30%) and search (28%). Mobile devices accounted for 74% of resources, while desktop accounted for 26%.
Denise Porto Hruby, CEO of IAB Brazil, said that the maturity of the market demands data-driven strategic decisions. The study also recorded a 41% increase in retail media investments compared to 2023, totalling R$3.5 billion.
Categoría:Reports
Tags: Sin tags
País: Brazil
Región: South America
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
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