This article reveals the top platforms for gambling promotion in each region, highlighting where operators can run paid ads, build communities, and drive real player engagement. No guesswork involved, just real insights to help you get the most out of your social media marketing efforts.

Biggest challenges of promoting gambling on social media

The rules of the game are changing fast for iGaming operators who wish to deploy high-impact campaigns on social media platforms. Tighter restrictions, tweaking algorithms, and deploying AI-driven moderation make it harder than ever for operators to run ads without getting flagged. 

Moreover, Meta’s approval process is increasingly unpredictable, with ads vanishing overnight even when they meet regulatory standards. This is forcing operators to rethink their campaign strategies to bypass restrictions without violating platform policies.

Meanwhile, TikTok, YouTube, and Twitter/X remain go-to hotspots for betting and game discussions, yet operators still face shadow bans, content suppression, and sudden policy changes. Furthermore, the old approach of relying on paid ads is no longer a sure bet. Instead, operators are turning to influencer marketing, interactive content, and private communities to stay visible while avoiding restrictions.

Regional challenges add another twist. Latin America and parts of Asia still offer room for organic betting discussions, but European regulators are demanding more transparency, and the US remains a region with ever-changing rules. Given these considerations, it is essential to understand that success in 2025 isn’t about avoiding the rules. It’s about understanding them, adapting faster, and building smarter yet more resilient campaigns. ¿

Explanation of Key Criteria

Rather than relying on general popularity, Altenar has assessed each platform methodically, using key performance indicators that directly impact player acquisition, engagement, and compliance. Together, the following KPIs reflect real-world marketing success rather than speculation.

User Base Size & Demographics: The bigger the audience, the greater the potential reach. Market penetration rates and demographic alignment determine a platform’s viability for gambling promotions.

Gambling-Friendliness & Advertising Flexibility: Not all platforms allow gambling ads. We assess ad policies, case studies, and grey-area marketing opportunities.

Conversion Rate & Player Acquisition Costs (CAC): High traffic means nothing if it doesn’t convert into real money players. We measure CPA, referral conversions, and other operator-reported data.

Viral Potential & Engagement Metrics: Some platforms reward organic reach, while others rely on paid ads. We analyse engagement rates and shareability.

Regional Preferences & Cultural Adoption: A platform’s dominance in one region doesn’t guarantee success elsewhere. We factor in local usage trends and regulatory constraints.
Read the full report here.