US Online Gambling Market Analysis

The US online gambling market size is estimated at $5.12 billion in 2024, and is expected to reach $10.98 billion by 2029, growing at a CAGR of 16.52% during the forecast period (2024-2029). After the pandemic, the market gained some momentum and the money supply chain moved, consumers looked for certain platforms to promote their capital portfolio, for example, some of the consumers invested in stocks while others preferred gaming platforms. online gambling, this was because they were offered various types of games and they also easily obtained profits from the invested capital. Thus, the pandemic has led to growth in the US online gambling market starting from the third quarter of fiscal year 2021. 

The growing consumer demand to make profits in a short time is one of the main reasons that is driving the US online gambling market. Additionally, the country's gamers are often considered digital natives and are generally considered to be highly dependent on technology. 

Currently, New Jersey is the largest regulated online gambling market in the United States. More than a dozen legal and licensed online casino sites and poker rooms compete for a mainstream market. Several sportsbooks and online sports betting apps operate in the state. Furthermore, casino games have been one of the rapidly growing online gambling categories due to their convenient use and optimal user experience. With the advent of technology, there has been widespread implementation of virtual reality, blockchain, and mobile platforms in the gaming industry around the world.

Therefore, providers use software providers, such as Evolution Gaming, to integrate and develop consumers' gaming experiences. Furthermore, the live casino market is still in a nascent stage in the country due to strict regulations. However, software providers, such as Ezugi and Evolution Gaming, have been granted licenses to offer their live dealer games in New Jersey.

US Online Gambling Market Trends

Consumer inclination towards gaming culture

In the United States, consumers have had a strong relationship with gambling for a long time. More than half of the world's top casino companies are based in the United States. It shows that gambling is a popular pastime. Casinos make up the majority of the commercial gaming segment and are popular with both US citizens and international tourists. According to the American Gaming Association, in 2021, commercial gaming in the United States generated approximately $52.99 billion in revenue, an increase of nearly 77% from 2020, when COVID-19 caused widespread industry shutdowns. . The numbers show that gambling is deeply ingrained in American culture and is expected to grow, with technological advances, in the coming years. Millennials represent a significant percentage of the country's population. 

These figures have a significant impact on betting trends in the United States. According to the findings of a study conducted by LaneTerralever in conjunction with Jefferies in 2022, 48% of millennials and 36% of Generation Z have only gambled online. Additionally, the country's gamers are often considered digital natives and are generally considered to be highly dependent on technology. They also have certain expectations and preferences when it comes to online content and services. Nine out of ten bets are placed through apps, which provided huge market potential during the study period. 

Sports betting is the fastest growing online gaming segment

Due to the growing interest in sports in the country, the demand for sports betting in the online gambling sector is preferred among US consumers. Furthermore, in the field of sports betting, consumers focus on those sports in which they have some knowledge, which allows them to understand the ongoing game and helps them take a step towards profits. Over time, improved security protocols will require customers to enter their licenses and other documents before beginning to play any game on an online platform. 

As a result, consumers can maintain the security of their investments, which is one of the reasons they prefer online gambling. Furthermore, in sports betting the user fully understands the outcome of the game. Investing maintains the possibility of high profits with low risk and is one of those factors that leads them to explore the sports betting segment of the US online gambling market.

US Online Gaming Industry Overview

The United States online gambling market is mature, this is due to the existence of several national and international players in this segment. Some of the major players in this sector are 888 Holdings PLC, William Hill PLC, Eldorado Resorts Inc, MGM Resorts International and Cherry Gold Casino. Major players are focusing on mergers and acquisitions to expand their presence in the country and enhance their brand portfolio to meet diverse consumer preferences. Companies are also increasing their R&D investments to develop user-friendly online games. Companies are also focusing on establishing strategic partnerships to reach a wide range of markets and enhance future growth opportunities.