Sportsbook

68 Million Americans to Wager on March Madness

Monday 13 de March 2023 / 12:00

⏱ 2 min read

(Washington DC).- A quarter of all American adults (68 million) plan to wager $15.5 billion on this year’s NCAA Men’s Division I Basketball Tournament, according to a new survey from the American Gaming Association (AGA).

68 Million Americans to Wager on March Madness

31 million American adults plan to place a traditional sports wager online, at a retail sportsbook or with a bookie.

21.5 million plan to bet casually with friends.

56.3 million plan to participate in a bracket contest.

“March Madness is one of the best traditions in American sports—and America’s most wagered-on competition,” said AGA President and CEO Bill Miller. “Critically, the expansion of regulated sports betting over the past five years has brought safeguards to more than half of American adults who can now bet legally in their home market.”

The growth in March Madness betting is driven by a resurgence of bracket contests as well as Americans taking advantage of the expansion of legal online wagering. Three-fourths of online bettors say this will be their first time betting on March Madness online.

While 18 million more American adults plan to wager on March Madness compared to last month’s Super Bowl, Americans are expected to wager half a billion dollars less on the tournament than they planned to wager on the Big Game.

Since last year’s tournament, Kansas, Massachusetts and Ohio have launched retail and mobile sports betting markets, while Maryland has launched mobile wagering. This year’s March Madness—with 67 games over three weeks—will be the first to feature Las Vegas as a regional host location.

“With the excitement around March Madness, the AGA and our members want to remind anyone getting in on the action to have a game plan to bet responsibly. That means setting a budget, knowing the odds, keeping it social and always playing legally,” added Miller.

Among bettors, Kentucky is the most popular choice to win the national title (9%), followed by Texas A&M (8%), and Gonzaga, UCLA and Alabama (6%).

Categoría:Sportsbook

Tags: Sports Betting, AGA, Sportsbook , American Gaming Association,

País: United States

Región: North America

Event

AffPapa Conference Madrid 2026

18 de May 2026

StatsDrone Revolutionizes Data Analytics in iGaming at AffPapa Madrid 2026

(Madrid, SoloAzar Exclusive).- John Wright, CEO and co-founder of StatsDrone, shared with SoloAzar his insights after participating in the AffPapa Conference Madrid 2026. He discussed how the company presented its new analytics platform NousViz, the feedback received from attendees, and the strategic goals driving StatsDrone’s expansion in the iGaming and affiliate marketing industries.

Friday 29 May 2026 / 12:00

The Future of Operator-Affiliate Partnerships at AffPapa Madrid 2026

(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, industry leaders gathered to discuss the evolving relationship between operators and affiliates during the panel “The Future of Operator-Affiliate Partnerships.” Moderated by Nugzar Ramishvili, the discussion featured Nikoleta Hristova, Havard Lehn, Nemanja Lazarevic, Gjorgje Ristikj and Armin Aganovic. The session explored key industry challenges including transparency, listing fees, AI adoption, streamer marketing, and the future sustainability of affiliate partnerships.

Friday 29 May 2026 / 12:00

Nordic.Partners Eyes the Future at AffPapa Madrid 2026

(Madrid, SoloAzar Exclusive).- During last week's AffPapa Conference Madrid 2026, SoloAzar spoke with Sara Hägge, CEO at Nordic.Partners, about the company’s participation in the event, the evolution of affiliate marketing within the global iGaming industry, and the strategic role of technology, branding, and community-building in today’s increasingly competitive market. In this interview, Hägge shares her views on affiliate needs, operational efficiency, AI integration, and the future opportunities shaping the affiliate ecosystem.

Thursday 28 May 2026 / 12:00