Altenar explains why the Dubai World Cup is a jewel in the crown of global horse racing

Held annually at the magnificent Meydan Racecourse in Dubai, the race epitomises the grandeur and excitement that horse racing can offer, attracting jockeys, trainers, horses, spectators, and viewers from around the world. Its impact on the sport's global ecosystem is profound, solidifying its reputation as a cultural and economic phenomenon, especially in the Middle East.

Launched in 1996, the Dubai World Cup has become synonymous with excellence in flat racing. The allure of this iconic race lies not only in the quality of competition but also in its ability to showcase the power and elegance of thoroughbred horses as well as displaying the UAE as one of the fastest economically growing countries in the world.

The Dubai World Cup boasts a staggering prize fund of $12 million, making it one of the richest horse races in the world. This eye-watering amount highlights the scale and ambition of the event, motivating horse racing’s elite to participate. The audience it attracts is equally impressive, with high-profile celebrities, industry magnates, and passionate fans gracing Meydan's grandstand. Beyond the physical attendees, the race garners millions of viewers worldwide through live broadcasts, solidifying its global appeal and significance.

In 2023, the worldwide viewing figures exceeded 60 million, showcasing the race's immense popularity across continents. Dubai's strategic investment in state-of-the-art broadcasting and streaming technology ensures that fans, from Japan to the United States, can witness the electrifying action as it unfolds.

Racing innovation: Altenar's 24/7 horse racing content

Saturday’s race takes place on the same day as the Grand National in the UK, ensuring a busy day for sports betting operators offering a premium racing product. Altenar meets this demand with innovative 24/7 live horse racing content, revolutionising the way bettors engage with the sport.

With coverage of over 75,000 live racing events annually, Altenar delivers an end-to-end solution that includes live-streamed pictures, in-depth data, and user-friendly on-screen graphics with betting triggers. This comprehensive offering ensures that bettors can make informed selections and immerse themselves fully in the action.

Altenar's standalone lobby elevates the user experience by simplifying navigation and providing intuitive betting options. Whether following horse racing or greyhound events, bettors enjoy seamless access to a broad range of markets and prices. Altenar’s product excels in enhancing engagement, driving revenue, and creating a top-tier betting experience for all sportsbook partners.

Altenar’s live racing content taps into horse racing's universal appeal, connecting bettors from around the globe by offering a high-quality racing vertical and leveraging premium data. Make sure your sportsbook isn’t left behind the pack and utilise Altenar's unrivalled live racing content to redefine your sportsbook’s horse racing experience.

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