The first of its kind, the collaboration will see Amelco offer its clients the option a fixed percentage of sports betting turnover rather than the traditional gross gaming revenue-led deals where their clients are exposed to loss-making periods.

Traditionally, when an operator decides to offer sports betting as a standalone or additional product vertical, it splits revenues with the platform provider and usually in favour of the client, however – when a sportsbook has a losing month, the client also takes all the downside.

In partnership with RISQ, who will provide its financial liquidity and sports trading expertise to take on the risk posed by the variance inherent in sports betting, Amelco believes this new industry model will redefine operator-client sports betting partnerships.

Commenting on the deal, Sam Foulkes, Trading Director at Amelco said:

“This service is set to offer the industry a completely new trading instrument and a unique opportunity for our clients – and we’re delighted to delivering something so innovative.

“RISQ is unrivalled when it comes to experience in sports betting analytics, coupled with access to liquidity, risk management tools and pricing expertise – and this service is a very exciting proposition.”

Tom Mitchell of RISQ added:

“We’re thrilled to partner with a leading, established tech company like Amelco on this deal and to notch-up another industry first. We feel this really is something very innovative that cements our position at the forefront of risk management and sports trading services for the global gaming industry.”

With more than a decade of experience in supplying tailored software solutions for pricing, trading and execution, Amelco provides bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.

As well as its latest groundbreaking proposition, this year has also seen Amelco launch Quantum Omnichannel, the industry’s first fully automated price differentiation model, as well as Quantum Outrights, the industry’s most advanced football outright pricing model.