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Sportsbook

Bet Builder Boost by Altenar to elevate sportsbook offering

Thursday 20 de February 2025 / 12:00

2 minutos de lectura

(Douglas).- Altenar, a leading sports betting and iGaming software provider, has expanded its product offering with the launch of Bet Builder Boost, a powerful new feature designed to elevate the Bet Builder experience for both operators and players.

Bet Builder Boost by Altenar to elevate sportsbook offering

By integrating boosted odds into its Bet Builders, Altenar offers an exciting new betting option that enhances the user experience, particularly for pre-live markets. It also enables operators to increase player retention without sacrificing margins.

The introduction of Bet Builder Boost builds on the success of Altenar’s upgraded Boosted Odds tool, which was rolled out in 2024 and has already seen significant adoption among operators and end users, making it a key driver of the provider’s sportsbook product offering.

Operators have the same range of options available with the Bet Builder Boost as they have with the Boosted Odds tool, including three different levels of boost, a Bet of the Day feature and limited-time elements.

Bet Builder Boost offers a flexible tool to create bespoke promotions for players and capture a broader audience. Operators can customise boosts for individual events, providing greater flexibility and allowing for tailored promotional strategies that cater to market-specific needs.

Dinos Doxiadis, Director of Product (Sportsbook and Data) at Altenar, said:With Bet Builder Boost, we’re giving operators a way to excite their player base and offer an enhanced experience that drives engagement.

“It’s an important tool for differentiating themselves in an increasingly competitive market. By introducing boosted odds in this way, we help operators build more personalised and attractive offerings while maintaining control over their sportsbook profitability.”

Categoría:Sportsbook

Tags: Altenar,

País: Isle of Man

Región: EMEA

Event

ICE Barcelona 2026

19 de January 2026

R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform

(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar

(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.

Friday 30 Jan 2026 / 12:00

Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026

(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

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