BetConstruct integrates Live Horse Racing through PMU deal
2 minutos de lectura
(London).- BetConstruct contracted an international cooperation agreement with PMU - the leader and historical horse race betting organization in France!
PMU is the leading French horse racing betting provider in the world, which maintains and modernises hundreds of racetracks as well as organizes thousands of annual races eligible for PMU betting. Recently signed cooperation with BetConstruct gave the sports betting supplier an opportunity to stream and provide a betting market for live horse racing. The first country concerned will be Armenia, before opening the global marketing of the product during spring.
“PMU is very happy with this partnership with BetConstruct, which will give the Armenian players the opportunity to bet on the French horse racing within the same network with French. This was a first big step, and hopefully, this agreement will allow BetConstruct worldwide partners to enjoy French races and PMU’s product as well as it will allow our organisation to extend our distribution coverage with BetConstruct.” said Philippe Thebault, PMU Area Manager.
The horse racing is considered as a major economic sector in France with over 2.5 million viewers attraction annually, and approximately €10 billion turnover. With the purpose of strengthening and renewing the audience, BetConstruct will be supporting a betting market for French gallop and trotting races.
“Our satisfaction is to collaborate with PMU and broadcast the world-known French horse racing. This cooperation gave us and our partners a prospect of new trades and traffic. We believe to enlarge our synergy in the future and mutually obtain the best possible from it,” said David Ozararat , BetConstruct Regional Director.
Categoría:Sportsbook
Tags: betting software, Sports Betting, Sports Gaming , Sportsbook , BetConstruct,
País: United Kingdom
Event
ICE Barcelona 2026
19 de January 2026
Merkur Group Shines in Barcelona with Triple ICE Triumph
(Espelkamp/Barcelona).- Merkur Group secures three prestigious international accolades for operational excellence, social commitment, and standout exhibition experience.
Friday 06 Feb 2026 / 12:00
Eduardo Aching: "ICE 2026 was an exceptional event for Konami and its casino partners"
(Barcelona, SoloAzar Exclusive).- Eduardo Aching, Vice President of iGaming & International Gaming Operations at Konami Gaming, reflects on the company’s standout participation at ICE 2026, the strong reception to Solstice 49C and Konami Online Interactive, and the strategic push toward emerging regulated markets and expanded global partnerships.
Friday 06 Feb 2026 / 12:00
Belatra Games Strengthens LatAm Expansion and Innovation Strategy After ICE Barcelona 2026
(Barcelona, SoloAzar Exclusive).- Kateryna Goi, Chief Marketing Officer at Belatra Games, shares her assessment of the company’s participation in ICE Barcelona 2026, the quality of industry engagement at the event, and the strategic priorities shaping Belatra’s growth in 2026, with a strong focus on Latin America and narrative-driven innovation.
Friday 06 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

