BetConstruct integrates Live Horse Racing through PMU deal
2 minutos de lectura
(London).- BetConstruct contracted an international cooperation agreement with PMU - the leader and historical horse race betting organization in France!
PMU is the leading French horse racing betting provider in the world, which maintains and modernises hundreds of racetracks as well as organizes thousands of annual races eligible for PMU betting. Recently signed cooperation with BetConstruct gave the sports betting supplier an opportunity to stream and provide a betting market for live horse racing. The first country concerned will be Armenia, before opening the global marketing of the product during spring.
“PMU is very happy with this partnership with BetConstruct, which will give the Armenian players the opportunity to bet on the French horse racing within the same network with French. This was a first big step, and hopefully, this agreement will allow BetConstruct worldwide partners to enjoy French races and PMU’s product as well as it will allow our organisation to extend our distribution coverage with BetConstruct.” said Philippe Thebault, PMU Area Manager.
The horse racing is considered as a major economic sector in France with over 2.5 million viewers attraction annually, and approximately €10 billion turnover. With the purpose of strengthening and renewing the audience, BetConstruct will be supporting a betting market for French gallop and trotting races.
“Our satisfaction is to collaborate with PMU and broadcast the world-known French horse racing. This cooperation gave us and our partners a prospect of new trades and traffic. We believe to enlarge our synergy in the future and mutually obtain the best possible from it,” said David Ozararat , BetConstruct Regional Director.
Categoría:Sportsbook
Tags: betting software, Sports Betting, Sports Gaming , Sportsbook , BetConstruct,
País: United Kingdom
Event
SiGMA Central Europe
03 de November 2025
1xBet Partners Strengthens Relationships and Showcases Innovations at SiGMA Central Europe 2025
(Rome, SoloAzar Exclusive).- In an exclusive post‑show interview, Simon Westbury, Strategic Advisor at 1xBet, highlighted the company’s focus on reinforcing ties with affiliate partners during SiGMA Central Europe 2025 in Rome. The firm presented key tools such as live reporting with cohort views, geo‑targeted creatives in more than 25 languages, API product feeds and deep links, along with compliance and responsible gaming assets. Audience response was highly positive, with partners praising dashboard transparency, broad local payment coverage, and CRM strategies that optimize conversion between sports and casino.
Monday 01 Dec 2025 / 12:00
Galaxsys Showcases Chicken Crash and Expanding Fast-Game Portfolio at SiGMA Central Europe 2025
(Rome, SoloAzar Exclusive).- In an interview with Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, the company highlighted its newest release Chicken Crash alongside popular titles like Maestro and Tower Rush at SiGMA Central Europe 2025. With a focus on fast, engaging, and easy-to-understand gameplay, Galaxsys drew strong audience interest, reinforced its diverse portfolio, and outlined clear priorities for continued expansion and innovation heading into 2026.
Friday 28 Nov 2025 / 12:00
Toni Karapetrov from Habanero at SiGMA Central Europe: "Italy has been a fundamental market for us since 2016"
(Rome, SoloAzar Exclusive ).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, discusses the company’s emphasis on its slot portfolio, strong audience engagement, and the growing importance of adaptable technology—while assessing the event’s networking value and business potential across Europe.
Friday 28 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.