Mobile gaming is one of the primary focuses for Sportsbook and iGaming providers looking to do business in Africa and with analysts predicting key growth of up to one billion mobile internet connections in the coming decade, Betinvest believe adaptability and third part integration hold the key to the continent.

Commenting on integrating with M-PESA and other third parties in Africa and across the globe Betinvest’s VP of Business Development, Valentyn Kyrylenko, explained: “Nowadays, the popularity of mobile phone-based payment solutions is growing, and we are beginning to work actively with them such as with this latest partnership with M-PESA. When adapting to local markets, such as Africa, we provide our clients with the best solutions for their business and are continually improving our set of payment systems to be able to do this. In addition, Betinvest is equipped to provide clients with different options according to their requirements so at the moment there is a surge in cryptocurrencies and we provide the opportunity to carry out transactions in a wide-range of digital currencies to suit each new market.”

As the mobile gaming landscape continues to grow, the industry is in a constant state of flux to embrace new technologies and adapt to the latest trends. Discussing the need to stay relevant in an ever advancing market, Kyrylenko said: “We have grown our payment systems to ensure they adapt to local markets based on what payment systems are the most popular there. However, trends tend to change, and we therefore monitor this and implement new payment systems whenever they’re requested. At this time, players increasingly favour mobile phones and other mobile devices, so we are focusing very precisely on this aspect of our services which is why we are one of the leading companies in terms of the speed and usability of our mobile platform.”

Betinvest continues to set the benchmark for third party integration through its partnerships with industry leading providers such as MicroGaming, GoldenRace and EGT. Following its successful showcase at the inaugural ICE Africa in October and as it prepares to exhibit at SiGMA this month, the company is set to continue that trend across the African and European continents going forward. Kyrylenko stated: “We are a large international company who pride ourselves on our established experience and expertise in third-party integration which makes us fast and efficient in providing our clients with only the highest level of service. A key part of our integration which sets us apart is we also have our own products which we integrate into other platforms allowing us to see the integration process from both perspectives so even when entering a new market, we know what is required for both gaming providers and operators.”

Betinvest will be exhibiting at Stand B46 at SiGMA (28-30 November, Malta Fairs & Conventions Centre, Ta’ Qali). For more information on how Betinvest can help you discover hidden values in your customers at upcoming events, contact Valentyn Kyrylenko, v.kyrylenko@betinvest.com