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Sportsbook

Betway extends sponsorship of ESL

Wednesday 13 de February 2019 / 14:11

2 minutos de lectura

(Malta).- Leading online bookmaker Betway has renewed its partnership with ESL, the world’s largest esports company.

Betway extends sponsorship of ESL

The extension, which includes an option to renew for another year, will see Betway remain as the exclusive betting sponsor of the largest CS:GO events on the circuit, including IEM Katowice, ESL One Cologne and Season 9 and 10 of the ESL Pro League, among others.


The partnership will continue to see Betway gaining exclusive “behind the scenes” access, VIP hospitality, in-stream and in-stadia branding, as well as host of experiential and digital assets.


This is the latest piece of activity from the operator in the space, following the announcement that they would be sponsoring German esports side Berlin International Gaming (BIG) last month.


Adam Savinson, Head of esports at Betway, said: “ESL are among the elite event organizers across the global esports landscape, so we’re delighted to extend this relationship following another successful year for all involved. At Betway we remain committed to reaching and entertaining even more esports fans around the globe.”


Bernhard Mogk, SVP Global Sales & Business Development at ESL, said, said: “We are glad to continue our partnership with such a strong and reliable partner like Betway. Having Betway as a truly global partner, across various CS:GO tournaments and leagues, creates benefits for fans all over the world.”

Categoría:Sportsbook

Tags: Betway, Sports Betting, Sportsbook ,

País: Malta

Event

ICE Barcelona 2026

19 de January 2026

R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform

(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar

(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.

Friday 30 Jan 2026 / 12:00

Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026

(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

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