Noticias de ultima
  • 12.00 Kambi Group becomes official sportsbook partner of Ontario Lottery and Gaming Corporation following novation agreement
  • 12.00 Major leadership changes announced at Merkur Dosniha
  • 12.00 Celebration: IGT and the 30th anniversary of “Wheel of Fortune”
  • 12.00 R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform
  • 12.00 “The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar
  • 12.00 South African Horse Racing Struggles for Relevance as Betting Market Tilts Toward Digital Play
  • 12.00 Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026
  • 12.00 PAGCOR Revenues Dip 5% in 2025 as Land-Based Casino Performance Weakens
  • 12.00 Nevada Sportsbooks Post 352% Revenue Surge as Football Delivers Record Profits
  • 12.00 Belatra at ICE Barcelona 2026: A Look Back at Its Major Achievements
Sportsbook

BTOBET furthers Argentina presence with “GUAZUBET” deal

Monday 10 de June 2019 / 13:12

2 minutos de lectura

(Malta).- Wildar Gaming, BtoBet’s Certified partner for the Latin American region, has penned an agreement with GuazuBet, an Argentinian operator licensed specifically in the province of Misiones. The agreement will allow the operator to make use of BtoBet’s platforms to deliver an optimal user experience to its fold of players. This has been the latest of a series of partnerships throughout this first two quarters of the year, which has seen BtoBet expand significantly its footprint particularly in the LatAm and African markets.

BTOBET furthers Argentina presence with “GUAZUBET” deal

Focusing on setting a high standard of UX, GuazuBet will be delivering a diverse portfolio of offerings to its players based on local and international sports betting – including live sports events – and online and live casino.


Wildar Gaming’s General Director, Nicolas Enjamio, stated his satisfaction at the growth of BtoBet’s White Label Partnership Program in the Latin American region, a region that he expects to be hugely transformed in the next few years. He stated that the evolving nature of the whole region, not only from a technological but also from a jurisdictional point of view, requires deep knowledge at a local level.


An insight that is also shared by BtoBet’s CEO, Alessandro Fried, who stated that many operators have a tendency to err by adopting a single approach to the whole Latin American region. “This is obviously not the case,” stated Fried. “Each country in the region requires its own unique approach, not only due to the technological differences differentiating one country from another, but also from a player preference perspective. What applies in Mexico, does not apply in Argentina, and this is a fundamental principle that operators need to take heed of.”


He further added that it was due to the region’s unique characteristics that BtoBet has expanded its presence physically in the region. “Wildar Gaming constantly monitor the region’s evolving situation, making them an ideal extension for BtoBet across the whole of LatAm providing White Label Operators with the required guidance, and knowledge needed for their target market.”

Categoría:Sportsbook

Tags: btobet, betting software, Wildar Gaming, Sports Betting, Sportsbook , GUAZUBET,

País: Malta

Event

ICE Barcelona 2026

19 de January 2026

R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform

(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar

(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.

Friday 30 Jan 2026 / 12:00

Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026

(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.