Genius agrees official data, trading, & live streaming deal with Betsul to power Brazilian product
⏱ 2 min read
(London).- Genius Sports Limited, the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, has secured a new partnership with online sportsbook Betsul to help power its offering in Brazil.
As one of the largest online sportsbooks operating in Latin America, Betsul will benefit from Genius Sports’ full suite of data-driven outsourced solutions including PreMatch, LiveTrading and Risk. Genius Sports will provide Betsul with full flexibility over their entire sportsbook operation, helping to maximise turnover, margins, and control. Betsul will also receive Genius Sports’ live streaming service, providing its customers with low latency broadcasts across thousands of events a year.
Included in the partnership is Genius Sports’ leading portfolio of premium Brazilian content, powering pin-point pricing and live streams on football, basketball, volleyball, futsal and beach volleyball competitions through official partnerships with the Brazilian National Basketball League (LNB), Brazilian Volleyball Confederation (CBV), Liga Nacional de Futsal and several others. Genius Sports will also deliver official data from its premium global partnerships, including the English Premier League, Liga MX, the Argentine Primera División and Dimayor.
Brazil is in the process of regulating sports betting with the Ministry of Economy finalising the licensing criteria. H2 Gambling Capital estimates that gross gambling revenue for the regulated market in Brazil to reach as much as $1billion by 2026.
“The Brazilian sports betting market is poised for explosive growth under a transparent and competitive regulatory system,” said Fernando Martinez, Head of Commercial in LATAM for Genius Sports “We’re pleased to be playing a central role in powering Betsul’s offering, combining our leading Brazilian sports content, streaming services and live trading capabilities.”
“We are very pleased to have this new business partnership going live. Genius Sports has always been one of the great references in the betting market and we have great potential for growth together, especially in the Brazilian market,” commented Fernando Rivas, CEO of Betsul.
Categoría:Sportsbook
Tags: Sin tags
País: United Kingdom
Event
SiGMA North America 2026
01 de September 2026
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
"Our focus for growth is in Mexico and the rest of LatAm", Alberto Alfieri, Co-Founder of Blokotech
(Mexico City, SoloAzar Exclusive).- Following their success at SiGMA North America—where they secured the Best Casino Platform 2026 award—Blokotech's co-founder discusses growth opportunities in Mexico and the broader region. He also highlights the platform's latest AI-driven innovations and outlines the next phases of the company's expansion strategy.
Tuesday 22 Sep 2026 / 12:00
SiGMA North America Examines the VIP Revenue Paradox
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026 in Mexico City, the conference “The VIP Paradox: Emotional Intelligence vs. Revenue Pressure” brought together Beatriz Melges, Regional Director at BetConstruct AI; Rodrigo Ripol, Business Development Officer at AHIS; Erick Sapien, Country Manager at BC.GAME; and Thomas Carvalhaes, Founder and CEO of TC iGaming Advisors LATAM, to examine the balance between VIP management, revenue generation, player protection and emotional intelligence.
Tuesday 22 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
