Sportsbook

How Sportradar’s 4Sight Is Changing Viewer Behavior with GoldBet & Better

Wednesday 23 de July 2025 / 12:00

⏱ 1 min read

(St. Gallen).- Streaming has been a key component of an operator’s playbook for more than a decade, but today’s bettors are increasingly distracted as they seek out real-time statistics and analytics to inform their betting choices.

How Sportradar’s 4Sight Is Changing Viewer Behavior with GoldBet & Better

Data fuels engagement and today’s sports fans find significance in stories conveyed by statistics, diving into details about players and performance, increasing their attachment to a sport.

Given the newfound importance of data amongst modern sports fans, the introduction of AI- driven augmented streaming solutions enables operators to lean into this trend and drive engagement by incorporating data-driven insights and storytelling features into a live broadcast.

Sportradar was among the first to market with its augmented streaming solution, 4Sight. And in 2024 Italian leading sportsbook operator Lottomatica (through its brands Goldbet and Better) used the technology to elevate live streams of ATP 1000 events.

In the first 12 months of 4Sight being live across streams of ATP 1000 events, GoldBet and Better achieved the following:

•    More viewers – 1,546 standard feed sessions vs. 2,914 4Sight sessions. 188% more sessions per event
•    More turnover – 7% better turnover growth compared to the standard feed. Just
•    More bettors – 9% better customer growth Impact on betting markets: 2024 v 2023
Turnover growth: Match winner: 31% increase; Set winner: 31% increase; Head to Head Game Set: 73% increase
Payout: Match winner: 2% lower; Set winner: 1.6% lower; Head to Head Game Set: 2.3% lower

Categoría:Sportsbook

Tags: Sportradar,

País: Switzerland

Región: EMEA

Event

SiGMA North America 2026

01 de September 2026

LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America

(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.

Monday 28 Sep 2026 / 12:00

SiGMA North America Addressed Crisis Management in iGaming

(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.

Friday 25 Sep 2026 / 12:00

Affiliates and Acquisition: Keys to Regulated Markets in North America

(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.

Thursday 24 Sep 2026 / 12:00