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Sportsbook

Leading sportsbook provider Altenar launches its racing vertical with a standalone lobby

Friday 13 de December 2024 / 12:00

2 minutos de lectura

(Douglas).- Altenar, a leading sportsbook and iGaming software provider, has streamlined its horse and greyhound offering by creating a single lobby with a series of new widgets.

Leading sportsbook provider Altenar launches its racing vertical with a standalone lobby

The revamped racing lobby is designed to deliver an intuitive and seamless user experience, enabling players to effortlessly filter and discover upcoming and popular races. 

The latest upgrade follows the successful launch of Altenar’s eSports lobby in September, reinforcing the supplier’s commitment to innovation and its ability to anticipate the evolving needs of its global client base. 

With the addition of this enhanced racing lobby, Altenar continues to solidify its reputation as a forward-thinking partner, delivering tailored solutions that drive growth and engagement for operators worldwide. 

Dinos Doxiadis, Altenar’s Sportsbook Product Development Manager, said: “This latest upgrade to our solution follows a summer of significant product enhancements that position our technology as a real pioneer in the sports betting space. 

“The racing lobby offers easier navigation for players, meaning they can find the races they are looking for with greater ease, ultimately boosting retention for our partners.” 

To learn more about how all these products can help your brand grow, head to Stand 5L18 at ICE Barcelona or book a meeting with the Altenar team

Categoría:Sportsbook

Tags: Altenar,

País: Isle of Man

Región: EMEA

Event

ICE Barcelona 2026

19 de January 2026

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Friday 30 Jan 2026 / 12:00

“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar

(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.

Friday 30 Jan 2026 / 12:00

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(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

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