“With the continued growth of legal sports gaming throughout the tri-state area, it’s a priority for MSG Sports and MSG Entertainment to ensure that fans and viewers have access to educational resources on how to wager responsibly,” said Ron Skotarczak, Executive Vice President, Marketing Partnerships, Madison Square Garden Entertainment. “Providing a platform to amplify Have A Game Plan is essential to our strategy and supporting future growth in this industry.”

As part of the partnership, MSG Sports and MSG Entertainment will activate the campaign in-arena and through digital media with the New York Knicks and the New York Rangers and on-air through MSG Network, including regular features on Odds with Ends, The Bettor Half Hour and The Betting Exchange.

“MSG is a fixture in the New York sports market, and we are proud to have them join Have A Game Plan,” said AGA Senior Vice President Casey Clark. “MSG’s unique activations further support our goal of convening the sports betting ecosystem around a common message to advance responsible gaming.”

AGA’s Have A Game Plan campaign promotes four core principles of responsible sports betting: set a budget and stick to it, keep betting social, know the odds and play with trusted, regulated operators.

Fan and consumer education are critical as sports betting expands nationwide. Today, sports betting is legal in 32 states and the District of Columbia, with 31 jurisdictions already operational. 142 million American adults can now bet legally in their home market.

The AGA launched Have A Game Plan in late 2019 to educate sports fans on the principles of responsible sports betting. MSG Sports joins campaign partners across the sports betting landscape, including BetMGM, DraftKings, Entain, FanDuel, Global Payments, MGM Resorts International, Monumental Sports and Entertainment, NASCAR, New York Jets, NHL, Nuvei, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, Vegas Golden Knights and Washington Football Team.