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Sportsbook

NASCAR, Sportradar announce long-term global partnership extension, adding betting data rights

Wednesday 30 de August 2023 / 12:00

2 minutos de lectura

(New York, NY and Daytona Beach, FL).- The National Association for Stock Car Auto Racing, LLC (NASCAR®) and Sportradar (NASDAQ: SRAD) yesterday announced a four-year extension of their long-term media data rights partnership, which now includes official betting data. This expanded agreement will result in Sportradar fueling not only NASCAR’s digital media partners with live timing and scoring data, but also driving the continued growth of betting on the sport.

NASCAR, Sportradar announce long-term global partnership extension, adding betting data rights

As an official data partner of NASCAR, Sportradar provides the fast, accurate and reliable data the media and betting industries rely on across the sanctioning body’s three national series: the NASCAR Cup Series™, NASCAR Xfinity Series™ and NASCAR CRAFTSMAN Truck Series™, totaling 97 races annually.

NASCAR made its foray into legal sports gambling in September 2020 when it became the first league to partner with the American Gaming Association (AGA). Since then, sports betting on NASCAR has increased exponentially as betting operators saw a 51.5% increase in the total amount of money wagered on NASCAR in 2022 compared to the previous year. NASCAR’s authorized gaming operators include BetMGM, FanDuel and Penn Entertainment.

“As the sports industry’s leading technology company and a trusted partner of sportsbooks and media companies, Sportradar is uniquely positioned to support NASCAR in capturing commercial opportunities,” said Eric Conrad, EVP, Strategic Partnerships & Content, Sportradar. “Our ability to leverage these rights in the marketplace will ultimately enrich the NASCAR experience for fans.”

“Our partnership with Sportradar is foundational to our sports betting strategy from ensuring the integrity of our product to quickly providing authorized gaming operators and media partners with accurate, reliable data,” said Joe Solosky, NASCAR managing director, sports betting. “Adding official betting data to the partnership will continue to catalyze NASCAR’s rapid growth in the sports betting space and allow fans to further engage with the sport.”

As one of Sportradar’s earliest U.S. league partners, this deal builds upon a longstanding multi-faceted relationship. Since 2015, NASCAR and Sportradar have agreed to several contract extensions related to media data rights. Additionally, in April 2022, the two organizations entered into a separate multi-year integrity services agreement.

Categoría:Sportsbook

Tags: Sports Betting, Sportradar, Sportsbook , betting software, NASCAR,

País: United States

Región: North America

Event

PGS, Perú Gaming Show 2024

12 de June 2024

Gambling regulation in Peru: evolution towards stability and legal certainty

(Lima, Exclusive SoloAzar) - From the repeal of the 20% tax by the Constitutional Court to the implementation of the Reorganisation and Formalisation Law, the regulation of gambling in Peru has undergone multiple changes. In this article, SoloAzar summarises the presentation by Dr. Constante Traverso, lawyer and head of APEJA, during the PGS, who underlines the need for a stable and fair public policy.

Wednesday 19 Jun 2024 / 12:00

Win Systems concludes a successful participation in Peru Gaming Show 2024

(Barcelona).- Win Systems, a leading technology provider for the gaming and entertainment industry, celebrates a successful participation in the recent edition of the Peru Gaming Show (PGS), which took place on June 12th and 13th at the Jockey Convention Center in Lima, Peru. The event was a perfect platform to showcase the company’s innovative solutions and cutting-edge products, specifically designed for the Peruvian market.

Wednesday 19 Jun 2024 / 12:00

The impact of AI on marketing campaigns, a featured topic at PGS 2024 conferences

(Lima, SoloAzar Exclusive).- Rony Vexelman, Marketing Manager of Optimove, presented the conference “Maximizing AI, the evolution of roles in iGaming”, within PGS event, held last week in Peru. From SoloAzar we share the highlights of the talk that shows how AI impacts online gaming and sports betting marketing campaigns.

Tuesday 18 Jun 2024 / 12:00

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