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Sportsbook

NBA to return to China with multiyear deal in Macau

Friday 06 de December 2024 / 12:00

2 minutos de lectura

(Hong Kong).- The National Basketball Association (NBA) has signed a multiyear deal to play pre-season games in Macau from 2025, marking the league's return to the Chinese market after a years-long absence that followed controversy over the 2019 Hong Kong protests.

NBA to return to China with multiyear deal in Macau

Local media quoted NBA Deputy Commissioner Mark Tatum as saying the NBA would host two pre-season games annually for the next five years at casino operator Sands China's Venetian arena in Macau, a special administrative region of China. The first games, scheduled for October of next year, will pit the Brooklyn Nets against the Phoenix Suns.

A source familiar with the matter confirmed the local media reports of the deal. The NBA did not immediately respond to a request for comment.

Although China has recently hosted NBA legends celebrity games, including one scheduled for Saturday at the Venetian property, the pre-season deal will mark a return of regularly scheduled NBA play to China.

The NBA's absence followed a firestorm of controversy around comments five years ago by the Houston Rockets' then-General Manager Daryl Morey, who posted a message on social media in support of anti-government protests in Hong Kong.

Beijing suspended the broadcast of NBA games following that incident, prompting corporate sponsors to flee and the league to suffer what it described at the time as dramatic financial consequences. Pre-season NBA games in China were also scrapped.

In February, Joe Tsai, owner of the Brooklyn Nets basketball team and chairman of Chinese tech company Alibaba, said the incident was water under the bridge and that the NBA would love to bring games back to China and Macau.

Macau is the only place in China where citizens are able to legally gamble in casinos.

Its government and Beijing have been urging the six licensed casinos - Wynn Macau (1128.HK), opens new tab, Sands China (1928.HK), opens new tab, SJM Holdings (0880.HK), opens new tab, Galaxy Entertainment (0027.HK), opens new tab, Melco (0200.HK), opens new tab and MGM China (2282.HK), opens new tab - to increase their proportion of revenue from non-gaming.

Macau's economy is heavily dependent on the casino industry, which contributes around 80% of local tax revenue.

Last year, Macau's government rolled out its first blueprint centred on a strategy where tourism and leisure are the main pillars, supported by emerging industries such as traditional Chinese medicine, health, financial services and technology, as well as conventions, exhibitions, trade, culture and sports.

It aims for non-gaming industries to account for around 60% of Macau's GDP by 2028 versus 50% pre-pandemic in 2019.

Categoría:Sportsbook

Tags: Sin tags

País: Macao

Región: Asia

Event

ICE Barcelona 2026

19 de January 2026

Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"

(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.

Friday 20 Feb 2026 / 12:00

Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”

(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.

Monday 16 Feb 2026 / 12:00

Toni Karapetrov from Habanero on ICE Barcelona 2026: Regulated Growth, Localization and Strategic Expansion Drive 2026 iGaming Strategy

(Barcelona, Exclusive SoloAzar).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, shares insights from ICE Barcelona 2026, highlighting premium content innovation, high-level industry engagement, key iGaming trends such as localization and gamification, and the company’s strategic focus on regulated market expansion and sustainable growth in 2026.

Friday 13 Feb 2026 / 12:00

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