Pay4Fun, the first payment institution operating in the entertainment and sports betting segment to be authorized by the Central Bank of Brazil (Bacen), has just launched its first advertising campaign outside the digital environment. Created by the agency Daxx Omnimedia, the initiative aims to leverage the rapid growth of the betting sector in Brazil, promoting the institution’s digital account and highlighting its personalized customer service.

Unlike traditional campaigns that usually feature celebrities, Pay4Fun chose to feature its own employees as the protagonists of the action. The initiative aims to reinforce transparency by introducing the public to the people who make the company’s operations happen.

Since its inception, Pay4Fun has committed to transparency, making information such as its name, CNPJ, and address available in the footer of its website. With this campaign, which celebrates the excellence of its operations symbolized by five stars, Pay4Fun also highlights the diversity of its team – a reflection of its culture and the values that guide its journey.

The campaign, which began on October 26th and will run until December 15th, will be displayed on digital billboards (DOOH) located near major sports arenas and on ride-sharing vehicles such as Uber and 99, as well as on screens at newsstands and bus shelters. The schedule includes broadcasts on Wednesdays, Saturdays, and Sundays, on strategic days for the sports audience. The target cities include São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, and Curitiba.

The launch marks a significant step for Pay4Fun, which, for the first time, is launching a campaign aimed directly at end-users. Until now, its actions have been focused on B2B marketing. Now, the fintech is positioning itself to reach a broader audience, offering solutions that make users’ lives easier, expanding its reach beyond sports betting. Although Pay4Fun has a predominant presence in the betting market, its digital account was designed to be accessible to all user profiles.

"We want people to know that, beyond technology, we are a people-oriented company, with fast and human customer service. This campaign is an important milestone for us to showcase the essence of Pay4Fun and, at the same time, strengthen the launch of our digital account," says Fabrício Murakami, CMO and co-founder of Pay4Fun.