Rene Abou el Alla is new CPO at Merkur Sportwetten
⏱ 2 min read
(Espelkamp).- The Gauselmann Group is pleased to announce a new addition to its sports betting team: from 1 October 2019, Rene Abou el Alla has assumed responsibility as Chief Product Owner (CPO) for the Merkur Sportwetten subsidiary.
One of the 44-year-old business graduate’s main tasks will be to establish a professional product management system in cooperation with the company’s own betting operator and product company, Cashpoint Solutions. Previously, as Lead Product Owner CRM at MediaMarktSaturn Retail Group, Rene Abou el Alla was in charge of product development for the international CRM platform, as well as of the related loyalty programme.
“The sports betting market in Germany is highly competitive, and we therefore need and want to convince with quality. Rene Abou el Alla is an experienced and acknowledged expert in his field. I am very confident that he will drive the company forward, allowing us to take our place among the best and fastest omni-channel betting platforms in the market in the near future,” says Markus Ettlin, management spokesman for Merkur Sportwetten GmbH.
“Rene Abou el Alla will sustainably strengthen the sports betting business segment in the area of product management. In his new position as CPO, he will help to establish structures that reflect the state of the art in agile product development. This is an important step towards further improving the quality of our products,” adds Michael Schiener, CEO of Cashpoint Solutions.
Following six years in Ingolstadt, Bavaria, Rene Abou el Alla, a native of North Rhine-Westphalia, is also looking forward to the upcoming challenges in Espelkamp: “I’m extremely enthusiastic about sports betting as a product. I think it offers great technological potential and many opportunities to clearly set ourselves apart from the competition long-term. Together with my colleagues, I intend to rethink things, take a fresh approach and, like this, contribute to future successes,” Rene Abou el Alla concludes.
Categoría:Sportsbook
Tags: Merkur Sportwetten,
País: Germany
Event
SiGMA North America 2026
01 de September 2026
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
