Rise & Hustle, Africa’s next-generation tap-to-earn gaming operator, has officially launched sports betting on its street game platform through a strategic partnership with Altenar, a leading sportsbook platform provider.

Under the deal, Altenar delivers thousands of daily pre-match events, live in-play betting with fast markets and cash-out options, plus extensive esports and traditional sports coverage. Popular sports such as football — including the English Premier League — headline the offering, alongside comprehensive coverage of local competitions to meet Nigerian players’ preferences.

Players can place bets in local currency (Naira) for a seamless, familiar experience. The integration also provides personalized bet recommendations, free bets via the platform’s free-to-play system, and unified wallet access across casino, free-to-play, and sportsbook sections.

The mobile-first, customizable UI/UX ensures smooth navigation on both desktop and mobile devices. Altenar’s advanced risk management and real-time pricing tools further protect profitability and enhance operator confidence.

This partnership marks another milestone in Altenar’s African expansion, following its South Africa license approval in late 2024 and the appointment of Brendon Jeacocks as Regional Director.

Tassos Theocharidis, Senior Sales Executive at Altenar, said: “We’re delighted to team up with Rise & Hustle to deliver a new sports betting experience to its players. We believe strongly in the operator’s potential in Nigeria’s competitive market.”

Josh Jones, CEO & Co-Founder of Rise & Hustle, added: “Partnering with Altenar allows us to offer a world-class betting experience tailored to Nigerian players. Speed-to-market and a seamless onboarding process were key factors in our decision.”

With this collaboration, Rise & Hustle positions itself as a leading entertainment hub for Nigerian players, combining innovative tap-to-earn gaming with a robust, locally relevant sportsbook experience.