Xtremepush’s player engagement, personalisation and data platform will be added to Scientific Games’ OpenMarket™, a one-stop marketplace featuring the industry’s leading technology vendors. OpenMarket gives Scientific Games’ global operator network access to intelligence engines, personalisation tools and real-time data feeds without the need for complex integration projects and financial agreements.

The Xtremepush platform integrates seamlessly into the OpenMarket ecosystem as a preferred marketing platform partner. It will enable operators to deliver content and odds that are individually tailored to each customer, reflecting their personal betting interests (including their preferred sports, teams and typical bet-type).

Keith O’Loughlin, SVP Sportsbook, Digital for Scientific Games, said, “Xtremepush has developed a strong reputation in the sports betting and gaming industry, and would certainly be seen as one of the leading providers of player engagement and orchestration software.  As part of our continued efforts to expand our OpenMarket offering, we wanted a solution that could provide all of the core communications channels in a unified, mobile-first platform. It was also vital that it could support real-time data streaming and personalisation, in line with what our clients require. Xtremepush fits that bill perfectly, as well as having vast experience of the industry and the challenges that sportsbooks are facing.”

Tommy Kearns, CEO and co-founder of Xtremepush, said, “We are thrilled to be partnering with Scientific Games, an indisputable world-leader in gaming technology. A solution like ours is a vital component of a modern operator’s tech stack, reducing the need for multiple point solutions and simplifying the chain of systems that an operator relies on. The potential impact of our combined technologies on mutual clients is massive. From a growth perspective, this partnership is very exciting. Scientific Games is well established in North America, as are we, firmly positioning us both to meet the growing needs of operators starting out in the newly regulated states”. 

Xtremepush was founded in 2014 and maintains a global portfolio of over 100 enterprise clients, with offices across Europe and North America.