Single-Screen Sports Betting Becames A Reality
⏱ 2 min read
(New York).- TAPPP, a New York-based technology and marketing company dedicated to encrypted on-screen transactions and curated viewer experiences made single-screen sports betting a reality during the final weekend of the Major League Rugby (MLR) season with matches streamed on The Rugby Network (TRN). With TAPPP's proprietary, real-time gaming technology, eligible viewers were able to access sports betting data originating in a live broadcast environment while also placing authenticated bets via PlayUp directly on their device within the same live-broadcast environment.
"TAPPP has clearly demonstrated that single-screen sports betting has become a reality, now!", said Sandy Agarwal, Founder and Chief Executive Officer at TAPPP. "I am extremely proud of our team bringing to market such transformative technology, and I am so appreciative of our partners MLR, TRN and PlayUp for working together with us to bring our transaction and engagement platform to life."
The unveiling of the live sports betting component of TAPPP's and TRN's Pick&Go! platform was the culmination of the partnership's first season aimed at increasing MLR match viewership and rugby fan engagement via both free-to-play, prize-based games of knowledge and skill and real-time, real money wagering. TAPPP is the first company to have operated both a free-to-play and real-time sports wagering product simultaneously via the same screen presenting a live sports event.
"In the era of Smart TVs, interactive overlays have become a hot topic" said Agarwal. "Interactivity is great but how about direct, in-game, on-screen transacting involving a product where the price can change every second? This is single-screen sports betting, and this is what TAPPP's platform has delivered. With more seamless transaction opportunities still to come."
TAPPP will leverage the activity data from the first year of Pick&Go! to develop an enhanced free-to-play and real-money gaming platform in time for the 2023 MLR season. The company is also in discussions with several broadcasters and additional sportsbooks to launch a similar interactive and transactional platform, with both real-time, single-screen sports betting and free-to-play contests in the second half of this year.
Categoría:Sportsbook
Tags: Sin tags
País: United States
Event
AffPapa Conference Madrid 2026
18 de May 2026
StatsDrone Revolutionizes Data Analytics in iGaming at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- John Wright, CEO and co-founder of StatsDrone, shared with SoloAzar his insights after participating in the AffPapa Conference Madrid 2026. He discussed how the company presented its new analytics platform NousViz, the feedback received from attendees, and the strategic goals driving StatsDrone’s expansion in the iGaming and affiliate marketing industries.
Friday 29 May 2026 / 12:00
The Future of Operator-Affiliate Partnerships at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, industry leaders gathered to discuss the evolving relationship between operators and affiliates during the panel “The Future of Operator-Affiliate Partnerships.” Moderated by Nugzar Ramishvili, the discussion featured Nikoleta Hristova, Havard Lehn, Nemanja Lazarevic, Gjorgje Ristikj and Armin Aganovic. The session explored key industry challenges including transparency, listing fees, AI adoption, streamer marketing, and the future sustainability of affiliate partnerships.
Friday 29 May 2026 / 12:00
Nordic.Partners Eyes the Future at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- During last week's AffPapa Conference Madrid 2026, SoloAzar spoke with Sara Hägge, CEO at Nordic.Partners, about the company’s participation in the event, the evolution of affiliate marketing within the global iGaming industry, and the strategic role of technology, branding, and community-building in today’s increasingly competitive market. In this interview, Hägge shares her views on affiliate needs, operational efficiency, AI integration, and the future opportunities shaping the affiliate ecosystem.
Thursday 28 May 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
