SIS secures British and Irish greyhound racing distribution deal with BetMakers
⏱ 1 min read
(United Kingdom).- Leading multi-channel supplier SIS (Sports Information Services) has agreed a content distribution partnership with BetMakers, in a deal which enhances its global presence.
As part of the agreement, SIS will provide the BetMakers network of online Australian bookmakers with access to its market-leading supply of pictures and data of British and Irish greyhound racing.
SIS’s greyhound portfolio consists of more than 53 meetings per week from British tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish action from Curraheen Park, Kilcohan Park, Kilkenny, Limerick, Mullingar, Tralee and Youghal.
The deal ensures BetMakers can offer its operator partners with regular short-form betting opportunities on live greyhound racing, designed to help increase engagement and drive incremental revenues.
Todd Buckingham, BetMakers CEO, said: “We’re thrilled to have secured this distribution deal with SIS, which will give our operator customers access to the best and most exciting greyhound races from the British Isles.
“These quick-fire betting events are proven to help drive customer engagement, and we’re confident that they will help drive betting revenues.”
Sandra McWilliams, Sales Director at SIS, said: “Partnering with BetMakers marks another important step in our efforts to further improve our global footprint and deliver our services to operators all over the world.
“Our portfolio of top class British and Irish greyhound racing will complement BetMakers’s existing offering and provide even more opportunities for their Australian operator partners to attract and retain customers.”
Categoría:Sportsbook
Tags: SIS,
País: United Kingdom
Event
SiGMA North America 2026
01 de September 2026
Manuel Jiménez, CEO of SoluestBet: "Mexico is a priority market for us"
(Mexico City, SoloAzar Exclusive).- Manuel Jiménez, CEO of SoluestBet, analyzed his visit to SiGMA North America and highlighted the priority role of Mexico as a gateway between Latin America and North America. The executive also pointed out the opportunities for suppliers that manage to combine technology, commercial structure and solid relationships with operators in the region.
Monday 21 Sep 2026 / 12:00
Rocío Moitino of Ready Play Gaming looks back on her visit to SiGMA North America
(Mexico City, SoloAzar Exclusive).- After visiting SiGMA North America, Rocío Moitino Head of Sales, Latin America at Ready Play Gaming, analyzed the opportunities of the Mexican market and the new demands of operators. The executive highlighted the importance of combining product, distribution and commercial strategy, in addition to the potential of alternative formats to traditional slots.
Monday 21 Sep 2026 / 12:00
"Technology can be global, but execution in LATAM must be local": Borut Leban on Timeless Tech's Regional Expansion
(Mexico City, SoloAzar Exclusive).- Following a highly successful showing and a 'Best Aggregator 2026' award at SiGMA North America, Timeless Tech CEO Borut Leban reflects on the company's strategic growth across LatAm. In this interview, Leban discusses the necessity of deep market localization, concrete new business opportunities, and the upcoming launch of their unified retention ecosystem, Timeless Arena.
Friday 18 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
