Soft2Bet’s Brand ToonieBet Announces Partnership with the CFL’s Hamilton Tiger-Cats

ToonieBet Ontario

ToonieBet Ontario, Soft2Bet’s premier online casino and sportsbook brand tailored for Canadian players, announced a partnership with the Hamilton Tiger-Cats, the historic Canadian Football League (CFL) franchise.

Following the success of the last year’s partnership with the CFL, this new partnership makes ToonieBet the exclusive and Official iGaming Partner of the Hamilton Tiger-Cats, bringing enhanced fan-focused gaming experiences directly to "Ticats” fans across Ontario. 

As part of the fully integrated, multi-year partnership, ToonieBet has secured naming rights for the club level at Hamilton Stadium. The entire suite will be known as the ToonieBet Club, featuring visual branding, activation spaces, fan giveaways and contests, creating a premier destination for VIPs and suite holders. 

Additionally, fans will find ToonieBet co-branded signage throughout the stadium and have opportunities to participate in gameday giveaways and branded activations. This collaboration builds on ToonieBet’s successful partnership with the CFL, following its tenure as the league’s Official Sports Betting and Online Casino Partner during the 2025 season.  

ToonieBet Statements

“Providing Canadians with the best possible iGaming experience means meeting fans where their passions are, and we are proud to partner with a historic franchise like the Hamilton Tiger-Cats,” said Daniel Madmon, Head of Canada at ToonieBet. “Aligning with a team of this stature is a strategic move that reinforces our brand as a platform built specifically for Canadian sports fans.”

The Hamilton Tiger-Cats are 15-time Grey Cup Champions and one of the CFL's most recognized franchises, with a 150-year history in the city and a loyal fanbase that spans the Hamilton region and beyond. 

By joining forces with such a storied organization, ToonieBet aims to celebrate historical moments while introducing modern, interactive ways for fans to connect with their favourite team on game day.

Hamilton Sports Group Statements

“We are excited to welcome ToonieBet to the Hamilton Tiger-Cats family,” said Kyle Lohnes, Vice President of Partnerships & Retail at Hamilton Sports Group. “They share our focus on delivering engaging, fan-first experiences, and together we look forward to delivering unforgettable moments at Hamilton Stadium and across our digital platforms.”

This announcement with the Hamilton Tiger-Cats marks ToonieBet's third major Canadian sports partnership over the past year, strengthening its presence in the Canadian market.  The rapid expansion underscores Soft2Bet’s long-term commitment to the Ontario market, with a focus on localized content and strategic alliances that resonate with Canadian sports enthusiasts.