Bundesliga International is expanding its long-standing partnership with Sportradar Group AG (NASDAQ: SRAD) to deliver next-generation digital and data experiences ahead of the 2025/26 Bundesliga season. This strategic extension aims to elevate fan engagement, enhance the betting experience, and introduce innovative, AI-powered sports data solutions for the global gaming market.

Having collaborated since 2005, Sportradar and Bundesliga International are launching a suite of advanced products that leverage 3.6 million data points per match, underpinned by Sportradar’s proprietary technology and artificial intelligence.

The new Bundesliga product suite includes:

Live Player Markets:
Using real-time tracking data and AI, this feature enables up to 240 additional in-play betting opportunities per match, significantly expanding market depth for betting operators.

4Sight Streaming:
An award-winning, next-generation streaming solution that integrates AI-driven overlays and actionable insights directly into live broadcasts. This creates a more dynamic and immersive viewing experience for fans.

Enhanced Live Match Tracker:
Powered by computer vision and Bundesliga tracking data, this feature offers deeper real-time match insights and in-play betting tools within sportsbook apps, increasing user engagement throughout the match.

“We are thrilled to further deepen our collaboration with Bundesliga, one of the most popular soccer leagues in the world,” said Patrick Mostboeck, SVP Fan Engagement at Sportradar.
And added “Over the course of our nearly twenty-year relationship, we’ve worked together to develop some of the most innovative and engaging soccer solutions for fans across the globe.”

With coverage of over 150,000 matches annually across 900+ global leagues, Sportradar continues to deliver the industry’s most comprehensive soccer data portfolio.

“The Bundesliga is always looking to innovate,” said Peer Naubert, CEO of Bundesliga International.
And Added “Working with Sportradar allows us to lead the way in enhancing our media products for the betting and gaming industry. This long-term relationship is the foundation for staying ahead of the curve, and the latest launch is a testament to that vision.”

This partnership marks a significant step in redefining how fans, operators, and platforms interact with live football data and betting content, as the Bundesliga continues to set the standard for digital innovation in sport.