Sportradar Elevates NBA League Pass Experience with emBET
2 minutos de lectura
(New York, St. Gallen).- Sportradar (NASDAQ: SRAD) and the National Basketball Association announced the launch of enhanced betting-related functionality within NBA League Pass, powered by emBET, Sportradar’s over-the-top (OTT) solution
Sports betting content, such as point spreads, overunders, and money lines, will be seamlessly integrated into the NBA’s live streaming platform, elevating the in-play betting experience.
Where sports betting is legal, users can opt-in to have the convenience of viewing and selecting bets directly on NBA League Pass. When ready to place a bet, they are directed to FanDuel or DraftKings, the NBA’s official betting partners, through a seamlessly embedded link.
“emBET is an exciting innovation for NBA fans, making in-play betting more engaging and immersive,” said Patrick Mostboeck, Sportradar Senior Vice President of Audiovisual. “Through our exclusive partnership with the NBA, we’re committed to develop next-generation, valueadded products and services, like emBET, to drive fan and bettor engagement.”
“Integrating emBET is consistent with the NBA’s vision to create hyper-personalized and customized viewing experiences within NBA games,” said Scott Kaufman-Ross, NBA Executive Vice President of Media and Gaming. “For NBA fans who want to wager on our games during live action, they can now elect to receive contextualized betting information directly on NBA League Pass.”
emBET will continue to enhance user engagement and retention by delivering more innovative and interactive content, such as advanced team and player insights, polls, voting and trivia widgets. Sportradar’s exclusive access to NBA optical-tracking data is integral to the development of these dynamic new features to be integrated in the future.
Sportradar has been an official partner of the NBA since 2016, and is the exclusive, worldwide distributor of NBA data.
Categoría:Sportsbook
Tags: Sports Betting, Sportradar, Sportsbook , betting solution ,
País: Switzerland
Región: EMEA
Event
SiGMA Central Europe
03 de November 2025
Galaxsys Showcases Chicken Crash and Expanding Fast-Game Portfolio at SiGMA Central Europe 2025
(Rome, SoloAzar Exclusive).- In an interview with Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, the company highlighted its newest release Chicken Crash alongside popular titles like Maestro and Tower Rush at SiGMA Central Europe 2025. With a focus on fast, engaging, and easy-to-understand gameplay, Galaxsys drew strong audience interest, reinforced its diverse portfolio, and outlined clear priorities for continued expansion and innovation heading into 2026.
Friday 28 Nov 2025 / 12:00
Toni Karapetrov from Habanero at SiGMA Central Europe: "Italy has been a fundamental market for us since 2016"
(Rome, SoloAzar Exclusive ).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, discusses the company’s emphasis on its slot portfolio, strong audience engagement, and the growing importance of adaptable technology—while assessing the event’s networking value and business potential across Europe.
Friday 28 Nov 2025 / 12:00
Driving Growth Through Localization: Maria Ism Reflects on Uplatform’s Impact at SiGMA Central Europe
(Rome, SoloAzar Exclusive).- Maria Ism, Sales Team Lead at Uplatform, shares key insights from SiGMA Central Europe, discussing market trends, high-quality networking, and the growing demand for tailored, scalable solutions across Europe—especially in Italy.
Wednesday 26 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.