Sportradar launches Monetisation of OTT and Data white paper
2 minutos de lectura
(Switzerland).- Sportradar, the leading provider of sports data intelligence, has launched the first in a series of white papers designed to inform sports rights holders and content owners on how they can successfully leverage and monetise their digital ecosystem.
With the rise of video and the ever-increasing use of multiple devices, The Monetisation of OTT and Data highlights the importance of providing data-driven quality content to engage with sports fans and enhance the user experience as well as how insights can ensure rights holders make informed decisions.
Featuring comment and analysis from industry-leading figures and organisations, the paper explores relationship building to offer personalised experiences, the different options for monetisation and how data is the key element that underpins any successful strategy.
Other key takeaway points include:
- The importance of establishing data-based streaming strategies to tell stories to fans or find the right formula for monetisation based on the various options available.
- The need to understand fans and their consumption habits in order to serve them with the right content, on the right platform, at the right time using data-driven insights.
- How to continuously analyse and optimise multiple revenue streams to unlock the full potential of the digital ecosystem.
Felix Blank, Director of Digital Platforms at Sportradar, said: “This is the first in a series of white papers that we will publish to help sports rights holders ensure they maximise user engagement and unlock the full commercial potential with their OTT offering.
“We want to help establish an evidence and data-based streaming strategy to tell stories to fans who can engage on the various different platforms and devices now at their disposal.”
Download a copy of The Monetisation of OTT and Data here.
Categoría:Sportsbook
Tags: Sportradar, Sports Betting, Sportsbook , Online Betting,
País: Switzerland
Event
G2E - Las Vegas 2025
06 de October 2025
CT Interactive on Innovation, Networking, and Market Growth at G2E 2025
(Las Vegas, SoloAzar Exclusive).- The global gaming industry marked G2E’s 25th anniversary with a major gathering in Las Vegas. CT Interactive stood out for its innovative product development and international growth strategy. Account Manager LATAM at CT Interactive, Roberto Muñoz, shared insights on G2E’s importance, emerging trends, and the company’s collaborative expansion efforts.
Thursday 30 Oct 2025 / 12:00
Atlaslive Explored the Future of Gaming in Latin America at Recent G2E 2025
(Las Vegas, SoloAzar Exclusive).- Bruno Almeida, Head of Sales LATAM at Atlaslive, attended G2E for the first time to explore how land-based and online gaming are converging. His experience highlighted key trends shaping the Latin American market, from immersive casino innovations to strategic networking and regulatory insights.
Monday 27 Oct 2025 / 12:00
G2E 2025: Cristian Galarza, ASAP Director Explains the Importance of Attending the Event
(Las Vegas, SoloAzar Exclusive). - After attending the 25th anniversary edition of G2E in Las Vegas, ASAP’s director shares his perspective on the evolution of the industry, driven by digitalization, efficiency, and the creation of international networks that foster new business opportunities.
Tuesday 28 Oct 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.