Sportradar reaffirms leadership position in cricket market with partnerships with Australian Premier Cricket competitions
⏱ 2 min read
(Melbourne).- Sportradar today announced the renewal of partnership agreements with the top tier club cricket competitions in Tasmania, Queensland and Western Australia. Currently, Sportradar is partnered with every single state and territory cricket governing body in Australia. The extension of the Cricket Tasmania Premier League, KFC Queensland Premier Cricket and Western Australia Premier Cricket deals will see Sportradar remaining as the official streaming partner until mid-2025.
The alliance provides cricket associations with industry-leading digital solutions offered by Sportradar, including custom-themed match centres with live streams, highlights, live scores, fixtures, and statistics on one dedicated site.
The Australian 2021-2022 premier cricket season saw more than 3,000 cricket streams and 1.36 million balls captured, with 145,000 automated highlights generated from over 3,000 matches. The dedicated sites hosted 230,000 users and registered four million views across the match centre, highlighting Sportradar’s contribution to boosting visibility of Australian cricket and engaging fans and participants.
The announcement of the renewals comes after a collaboration with NT Cricket and its Cricket 365 initiative earlier this year by providing streaming solutions to support the program and bolster the Australian cricket community by keeping selectors’ eyes on emerging talent all year round.
Jarod Pickering, Head of Cricket, Sports Solutions, Sportradar, said: “Premier Cricket competitions are an important pillar connecting community cricket with elite cricket pathways. These partnerships have allowed us to build relationships and digital experiences to make visible emerging talent to more fans, boost engagement and create new sponsorship opportunities. We are committed to adding value to our partners and seeing grassroots cricket thrive in Australia.”
Nick Stuart, Head of Premier Cricket, Integrity & Projects, Queensland Cricket, said: “We are excited to continue our partnership with Sportradar and value their contribution to the local cricket community in Australia. Through our ongoing partnership, we have been able to utilise Sportradar’s advanced innovative technology to create an engaging viewing experience for local cricket fans.”
Categoría:Sportsbook
Tags: Sin tags
País: Australia
Event
SiGMA North America 2026
01 de September 2026
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
"Our focus for growth is in Mexico and the rest of LatAm", Alberto Alfieri, Co-Founder of Blokotech
(Mexico City, SoloAzar Exclusive).- Following their success at SiGMA North America—where they secured the Best Casino Platform 2026 award—Blokotech's co-founder discusses growth opportunities in Mexico and the broader region. He also highlights the platform's latest AI-driven innovations and outlines the next phases of the company's expansion strategy.
Tuesday 22 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
